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Lego just put up another banner year — with help from a behind-the-scenes secret weapon. The Danish company on Tuesday reported a 12% jump in revenue to 83.5 billion Danish kroner, or $12.9 billion, for fiscal year 2025. Operating profit rose 18% year over year to 22 billion Danish kroner, or $3.4 billion, the company […]
The gap is widening between rival toy makers Hasbro and Mattel — thanks in part to a 30-year-old trading card game. The toy giants have flip-flopped dominance in the space for decades, jockeying for the most coveted master licenses to put new fan favorites — Disney princesses and “Star Wars” characters among them — on […]
Still from Netflix’s “KPop Demon Hunters.” Netflix Netflix is partnering with both Hasbro and Mattel to bring “KPop Demon Hunters” toys to shelves. The animated film, which debuted on the streaming service in June, has become Netflix’s most popular film of all time, with more than 325 million views worldwide. Its popularity has spurred Netflix […]
One of the goals of President Donald Trump’s 145% tariffs against China is to drive manufacturing back to America. But the odds of that are low, at least when it comes to toys. “We don’t see that happening,” Mattel CEO Ynon Kreiz said on CNBC’s “Squawk Box” on Tuesday, less than a day after the […]
President Trump’s China tariffs are threatening Christmas. Toy makers, children’s shops and specialty retailers are pausing orders for the winter holidays as the import taxes cascade through supply chains. Factories in China produce nearly 80 percent of all toys and 90 percent of Christmas goods sold in America. The production of toys, Christmas trees and […]
Stitch, the blue, pointy-eared, pug-like creature from Disney’s “Lilo & Stitch” franchise, is shaping up to be this year’s most popular toy – and it will be hard to ignore at Toy Fair this weekend, The Post has learned. The largest toy trade show in North America kicks off on March 1 at the Javits […]
A customer reaches for a box from the Lego Dots range at the Lego A/S store in London, U.K., on March 7, 2022. Bloomberg | Getty Images The toy industry is headed for its second consecutive annual sales decline, but it’s got one thing propping it up: colorful, interlocking plastic bricks. At a time when […]
