AI influencers are just the tip of the iceberg for ‘synthetic’ talent

Marketers are pouring billions into AI creators and avatars. Joe Ciarallo, who runs communications at Synthesia, says firms like NBCUniversal use AI clones. Eve Lee, founder of social media agency Source Material, warns AI influencers are a “race to the bottom.” Marketers are pouring billions into avatars. Over the last year, CMOs have spent nearly […]