Temu’s daily US users cut in half following end of ‘de minimis’ loophole

Daily US users of PDD Holdings’ global discount e-commerce platform Temu fell by 58% in May, according to market intelligence firm Sensor Tower, one of many headwinds the e-retailer is facing amid a US-China trade war. Temu decided to slash ad spending in the US and shift its order fulfillment strategy after the White House on May 2 ended the practice known as “de […]