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Taco ’bout a triumph! The owner of a restaurant that began as a humble roadside taco stand was greeted by roaring applause and massive crowds eager for his award-winning tacos — just hours after his surprise appearance during Bad Bunny’s Super Bowl halftime show. Victor Villa hugs his parents just hours after his Super Bowl […]
McDonald’s restaurant in San Diego, California, U.S., Oct. 31, 2025. Mike Blake | Reuters “Value” was the buzzword du jour for restaurant executives that lasted all year — and it will likely stick around in 2026, too. Over the last year and a half, diners, particularly those who make less than $40,000 a year, have […]
IRVINE, Calif. — Taco Bell is going all in on beverages, starting with its Live Más Café concept. The Yum Brands chain unveiled the drink-focused store format last December, with the first location in Chula Vista, California. Ten months later came the second location, near the University of California, Irvine campus. By the end of […]
Utah-based drink chain Swig coined “dirty soda” back in 2010. Fifteen years later, the trend is fueling innovation everywhere from PepsiCo to McDonald’s, infusing the sluggish beverage category with new life. “Dirty soda” drinks use pop as a base, followed by flavored syrups, cream or other ingredients. While Swig claims credit — and the trademark […]
A “location closed” sign hangs in the window of a closed Red Lobster restaurant in Torrance, California on May 14, 2024. Patrick T. Fallon | AFP | Getty Images A rocky year for restaurants separated the industry’s biggest chains into winners and losers, as eateries competed for a smaller pool of customers who have grown […]
