The Swedish Gambling Authority (Spelinspektionen) has therefore prohibited the company from making inroads into the Swedish gambling market.

According to a document released by the Spelinspektionen regarding this news, the authority “prioritises measures that contribute to gambling taking place at the operators who have a Swedish gambling licence.”

Make It Holdings Limited får förbud att rikta spel mot Sverige. Bolaget saknar licens att tillhandahålla spel i Sverige.https://t.co/PwSfXOdz3R

— Spelinspektionen (@lagligtspel) December 17, 2025

Clarification of those banned from operating in the country is published on the website, and the Swedish Gambling Authority have been busy in recent months.

The Swedish Gambling Authority have acted firmly in recent months

In September, the Gambling Authority took enforcement action against an offshore company called Altacore NV, who were based on Curacao.

The company was banned from operating in Sweden due to not having a proper license, and this was just the beginning of their actions against unlicensed operators.

A few months later, CGG Entertainment were also prohibited from providing its gambling services in the country.

The Cyprus-based operator was discovered by the Spelinspektionen to be offering games to Swedish players. When accessed by a Swedish IP address,  Swedish text and flag both appeared, which was more than enough reason to ban the company.

“The Swedish Gambling Authority prioritises measures that contribute to gambling taking place at the operators who have a Swedish gambling licence. We clarify the grounds for our decisions to ban illegal online gambling by publishing them on our website.” Read a translated statement from the Gambling Authority on the matter.

That news came just days after the authority opened up a compliance probe into operator Svenska Spel.

The regulator said it would be carrying out supervision of the operator’s gaming venues, covering things such as turnover and the placement of cash dispensers.

The Gambling Authority will be hoping for a quieter few weeks at the start of 2026.

Featured image: Ideogram

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The report highlights a largely steady channelization rate between 2023 and 2024, reporting 85 percent last year, down from 86 percent the year before. The channelization rate measures how much gambling for money takes place at gambling companies with a Swedish license within the competitive market.

Such data offers a snapshot of the gambling market, underlining the proportion of players who have played in the licensed competitive market. It’s worth noting that the degree of channeling varies between different forms of gambling. For example, online betting has a higher rate than physical casinos. On-land casinos are all set to be banned in Sweden in the coming years.

The data was gathered via player surveys and internet traffic measurement. Only a small part of the traffic to unlicensed websites includes websites that the Swedish Gambling Authority has said to be targeting Swedish users without the necessary license, according to Camilla Rosenberg, Director General of the Swedish Gambling Authority.

The importance of licensed operators

While there weren’t huge changes in the channelization rate between 2023 and 2024, the rate demonstrates the impact of the licensing system. Going back just five years before to 2019, the channelization rate was estimated to be less than 50 percent.

This stems from efforts from the Swedish Gambling Authority and the state in general to gain control over the previously unlicensed gambling across the country. The greater the rate of channelization, the more control over the gambling market there is.

Working with licensed operators is the path to protecting bettors more closely, something that’s been a priority for the Swedish authorities throughout recent years.

Featured image: Wikimedia Commons, licensed under CC BY-SA 4.0

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