Premier League gambling shirt ban signals sponsorship shift

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In April 2023, the Premier League announced a voluntary agreement to remove gambling advertising from front-of-shirt sponsorships. The decision was reached following “extensive consultation” with the UK government regarding its review of gambling legislation, which was prevalent in the recent budget announcement from the incumbent Labour government.  The new arrangement will apply from the start […]


Lego goes all in on Formula 1, adding F1 Academy team sponsorship

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Formula 1 cars and a circuit made with Lego are displayed at the 2025 Canadian International AutoShow at the Metro Convention Centre in Toronto, Feb. 21, 2025. Nurphoto | Getty Images Lego is rebuilding how consumers engage with motorsport brick by brick. In 2025, Lego kicked off a partnership with Formula 1 that brought officially […]


BetMGM leaps into entertainment sponsorship with new podcast deal

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BetMGM is partnering with Better Collective to push further into the entertainment industry. The casino company will become the sponsor for the video podcast, “Roommates Show,” and the new show, “No Limit”. The move, which BetMGM states is the company doubling down on the industry sector, especially within podcasts like the Roommates Show, follows a […]