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	<title>shopping &#8211; Our Story Insight</title>
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	<title>shopping &#8211; Our Story Insight</title>
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		<title>Walmart partners with Google Gemini on shopping tool</title>
		<link>https://www.ourstoryinsight.com/walmart-partners-with-google-gemini-on-shopping-tool/</link>
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		<pubDate>Mon, 12 Jan 2026 00:36:18 +0000</pubDate>
				<category><![CDATA[Technology]]></category>
		<category><![CDATA[Gemini]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Partners]]></category>
		<category><![CDATA[shopping]]></category>
		<category><![CDATA[Tool]]></category>
		<category><![CDATA[Walmart]]></category>
		<guid isPermaLink="false">https://www.ourstoryinsight.com/?p=12249</guid>

					<description><![CDATA[<p>A Walmart sign hangs on the exterior of the store on Nov. 20, 2025 in Hollywood, Florida. Joe Raedle &#124; Getty Images Walmart and Google said Sunday that shoppers will soon be able to use Google&#8217;s artificial intelligence assistant Gemini to more easily discover and buy products from the retail giant and its warehouse club, [&#8230;]</p>
<p>The post <a rel="nofollow" href="https://www.ourstoryinsight.com/walmart-partners-with-google-gemini-on-shopping-tool/">Walmart partners with Google Gemini on shopping tool</a> appeared first on <a rel="nofollow" href="https://www.ourstoryinsight.com">Our Story Insight</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><span class="HighlightShare-hidden" style="top:0;left:0" /></p>
<p>A Walmart sign hangs on the exterior of the store on Nov. 20, 2025 in Hollywood, Florida. </p>
<p>Joe Raedle | Getty Images</p>
<p><span class="QuoteInBody-quoteNameContainer" data-test="QuoteInBody" id="RegularArticle-QuoteInBody-1">Walmart<span class="QuoteInBody-inlineButton"><span class="AddToWatchlistButton-watchlistContainer" id="-WatchlistDropdown" data-analytics-id="-WatchlistDropdown"><span class="AddToWatchlistButton-addWatchListFromTag" /></span></span></span> and <span class="QuoteInBody-quoteNameContainer" data-test="QuoteInBody" id="RegularArticle-QuoteInBody-2">Google<span class="QuoteInBody-inlineButton"><span class="AddToWatchlistButton-watchlistContainer" id="-WatchlistDropdown" data-analytics-id="-WatchlistDropdown"><span class="AddToWatchlistButton-addWatchListFromTag" /></span></span></span> said Sunday that shoppers will soon be able to use Google&#8217;s artificial intelligence assistant Gemini to more easily discover and buy products from the retail giant and its warehouse club, Sam&#8217;s Club.</p>
<p>Incoming Walmart CEO John Furner and Google CEO Sundar Pichai announced that the companies have teamed up on stage at the National Retail Federation&#8217;s Big Show, an annual industry conference held at New York City&#8217;s Javits Center. </p>
<p>The CEOs did not say when the new feature will launch or share financial terms. The company said the experience will start first in the U.S. and then expand internationally.</p>
<p>With the Google deal, Walmart is boosting its effort to keep up with customers who are using AI chatbots to save time or look for inspiration. Walmart announced a deal with a rival to Gemini, OpenAI&#8217;s ChatGPT, in October to allow shoppers to make purchases with &#8220;Instant Checkout,&#8221; a feature that allows them to buy an item without leaving the AI chatbot. OpenAI recently launched that feature with Walmart and it has Instant Checkout deals with other retailers, including <span class="QuoteInBody-quoteNameContainer" data-test="QuoteInBody" id="RegularArticle-QuoteInBody-5">Etsy<span class="QuoteInBody-inlineButton"><span class="AddToWatchlistButton-watchlistContainer" id="-WatchlistDropdown" data-analytics-id="-WatchlistDropdown"><span class="AddToWatchlistButton-addWatchListFromTag" /></span></span></span> and several <span class="QuoteInBody-quoteNameContainer" data-test="QuoteInBody" id="RegularArticle-QuoteInBody-6">Shopify<span class="QuoteInBody-inlineButton"><span class="AddToWatchlistButton-watchlistContainer" id="-WatchlistDropdown" data-analytics-id="-WatchlistDropdown"><span class="AddToWatchlistButton-addWatchListFromTag" /></span></span></span> merchants like Skims, Vuori and Spanx.</p>
<p>Walmart also has its own AI chatbot, a yellow smiley-faced assistant on its app called Sparky.</p>
<p>&#8220;The transition from traditional web or app search to agent-led commerce represents the next great evolution in retail,&#8221; Furner said in a news release. &#8220;We aren&#8217;t just watching the shift, we are driving it.&#8221;</p>
<p>In his remarks on stage, Furner, who will step into Walmart&#8217;s top role on Feb. 1, said Walmart is &#8220;rewriting the retail playbook&#8221; and, with AI, it&#8217;s &#8220;trying to close the gap between I want it and I have it.&#8221;</p>
<p>Pichai said that Google is excited to work with Walmart and described the adoption of AI as a &#8220;transformative&#8221; moment.</p>
<p>For Walmart, the evolution of customers&#8217; shopping habits — such as searches that start in an AI chatbot rather than its own app or website — is reshaping the retailer&#8217;s digital strategy. In a statement, David Guggina, Walmart U.S.&#8217;s chief ecommerce officer, said agentic AI &#8220;helps us meet customers earlier in their shopping journey and in more places.&#8221; </p>
<p>&#8220;Over time, these agents will make it easier for customers to find what they need, want and love,&#8221; he said.</p>
<p>Walmart leaders have also been vocal about how AI will change the workforce and employees&#8217; roles, comments that carry additional weight as the company is the largest private employer in the U.S.</p>
<p>Walmart CEO Doug McMillon, who is retiring and will be succeeded by Furner, has spoken about the sweeping impact of the technology, saying that &#8220;it&#8217;s very clear that AI is going to change literally every job.&#8221;</p>
<p>The post <a rel="nofollow" href="https://www.ourstoryinsight.com/walmart-partners-with-google-gemini-on-shopping-tool/">Walmart partners with Google Gemini on shopping tool</a> appeared first on <a rel="nofollow" href="https://www.ourstoryinsight.com">Our Story Insight</a>.</p>
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		<title>How live shopping will become a trillion dollar empire</title>
		<link>https://www.ourstoryinsight.com/how-live-shopping-will-become-a-trillion-dollar-empire/</link>
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		<dc:creator><![CDATA[admin]]></dc:creator>
		<pubDate>Fri, 07 Nov 2025 11:17:21 +0000</pubDate>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Dollar]]></category>
		<category><![CDATA[EMPIRE]]></category>
		<category><![CDATA[live]]></category>
		<category><![CDATA[shopping]]></category>
		<category><![CDATA[trillion]]></category>
		<guid isPermaLink="false">https://www.ourstoryinsight.com/?p=10695</guid>

					<description><![CDATA[<p>For those over 30, the idea of live shopping may conjure up corny images of QVC or HSN. But for the younger generation, it has become a new kind of social media where shoppers are spending billions of dollars and hundreds of hours. Grant Lafontaine, the CEO of Whatnot — the primary live shopping company [&#8230;]</p>
<p>The post <a rel="nofollow" href="https://www.ourstoryinsight.com/how-live-shopping-will-become-a-trillion-dollar-empire/">How live shopping will become a trillion dollar empire</a> appeared first on <a rel="nofollow" href="https://www.ourstoryinsight.com">Our Story Insight</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>For those over 30, the idea of live shopping may conjure up corny images of QVC or HSN. But for the younger generation, it has become a new kind of social media where shoppers are spending billions of dollars and hundreds of hours.</p>
<p>Grant Lafontaine, the CEO of Whatnot — the primary live shopping company in America that just raised $225 million at an $11.5 billion valuation — sees this ballooning from a hundred billion-dollar market to a trillion-dollar market in the next few years.</p>
<p>“It’s very clear that live shopping in the US is going to be a huge, huge, huge market,” Lafontaine told me. “And it’s definitely going to be one of those shifts we see in e-commerce over the next 5 to 10 years. It’s sort of been happening in Asia over the past decade or so, where upwards of $1 trillion worth of products are being sold through live video in China.”</p>
<p>Whatnot has raised $225 million at an $11.5 billion valuation — the company’s valuation has doubled since last year. <span class="credit">Cayce Clifford 2024/Whatnot</span></p>
<p>While traditional online shopping doesn’t allow you to touch or really engage with a potential purchase, live-shopping changes that. Sellers rotate items in front of the camera, answer questions instantly on a live chat and show you exactly what you’re buying. </p>
<p>The experience is more like shopping at brick-and-mortar store — without the hassle. </p>
<p>For sellers, the appeal is equally clear: They get access to eager, attentive customers without having to pay for any real estate.</p>
<p>Whatnot CEO Grant Lafontaine says, “I think the core of [live shopping] is that people find shops they love that they build connections with.” <span class="credit">Getty Images for Fast Company</span></p>
<p>“Live video is sort of the best way to bring in-person commerce online,” Lafontaine explained. “It’s almost as if anyone can set up a brick-and-mortar shop anywhere without building the building, and you can go live. So there’s a lot of other fun things you can do, including hanging out at midnight when nothing else is going on.”</p>
<p>The social, human element is key. Buyers get to know the sellers — many of whom are creating the goods themselves — and and can also chat with other buyers on the livestream.</p>
<p><strong>This story is part of NYNext, an indispensable insider insight into the innovations, moonshots and political chess moves that matter most to NYC’s power players (and those who aspire to be).</strong></p>
<p>“With online e-commerce… you lose a lot of the fun factor,” Lafontaine acknowledges. “But I think the core of [live shopping] is that people find shops they love that they build connections with — it is a very human draw that keeps people coming back again and again.”</p>
<p>The model is already creating full-time careers. Whatnot now hosts sellers making anywhere from $50,000 to nine figures annually.</p>
<p>Whatnot merchants sell everything from collectibles to clothing to plants. <span class="credit">Courtesy of Whatnot</span></p>
<p>Currently, the products on offer are primarily clothing and collectibles like trading cards, sneakers, and vintage toys. But Lafontaine’s ambitions extend far beyond Pokémon cards and fashion. He envisions Whatnot eventually hosting everything from cars to fresh produce, with the latter being a personal passion project.</p>
<p>“The one that I’m really excited for is eventually unlocking a bunch of food and drink categories,” Lafontaine told me. “It’ll be a really magical experience to be able to get fresh fish from a fisherman or get fresh produce from a farmer, see the food, see the field, see that it’s purely organic … Understand the process and get it to you, deliver it the next day — that would be the dream experience.”</p>
<p>The Whatnot experience is like shopping at a brick-and-mortar store — from your couch. </p>
<p>Of course, a fast-growing space with billion-dollar potential doesn’t go unnoticed. TikTok and Amazon are both making moves into live shopping, bringing massive user bases and deep pockets. </p>
<p>Since unveiling a TikTok live shopping feature in 2023, the app has seen millions of users tune in for the consumerism livestreams. Likewise, Amazon — which launched an online shopping product in 2019 —has also seen millions of customers log on for their shopping stream in recent years.</p>
<p>But Lafontaine, who founded Whatnot in 2019 just before the pandemic, believes his company’s focus on creators and customers has engendered enough loyalty to keep his user base coming back. The fact the company’s valuation has more than doubled in just the last year alone would suggest investors agree.</p>
<p>“A decade into the future, you’re likely to see upwards of 30+ percent of e-commerce [sold through live shopping],” he said. “That would be my wager.”</p>
<p>The post <a rel="nofollow" href="https://www.ourstoryinsight.com/how-live-shopping-will-become-a-trillion-dollar-empire/">How live shopping will become a trillion dollar empire</a> appeared first on <a rel="nofollow" href="https://www.ourstoryinsight.com">Our Story Insight</a>.</p>
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		<title>Walmart partners with OpenAI for ChatGPT assisted shopping</title>
		<link>https://www.ourstoryinsight.com/walmart-partners-with-openai-for-chatgpt-assisted-shopping/</link>
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		<pubDate>Wed, 15 Oct 2025 00:40:11 +0000</pubDate>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[assisted]]></category>
		<category><![CDATA[ChatGPT]]></category>
		<category><![CDATA[OpenAI]]></category>
		<category><![CDATA[Partners]]></category>
		<category><![CDATA[shopping]]></category>
		<category><![CDATA[Walmart]]></category>
		<guid isPermaLink="false">https://www.ourstoryinsight.com/?p=9981</guid>

					<description><![CDATA[<p>Walmart said Tuesday it was partnering with OpenAI to enable customers and Sam’s Club members to shop directly within ChatGPT, using the AI chatbot’s Instant Checkout feature. The world’s largest retailer is expanding its use of artificial intelligence as companies across sectors adopt the technology to simplify tasks and cut costs. Walmart has announced AI tools including generative AI-powered ‘Sparky,’ [&#8230;]</p>
<p>The post <a rel="nofollow" href="https://www.ourstoryinsight.com/walmart-partners-with-openai-for-chatgpt-assisted-shopping/">Walmart partners with OpenAI for ChatGPT assisted shopping</a> appeared first on <a rel="nofollow" href="https://www.ourstoryinsight.com">Our Story Insight</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>Walmart said Tuesday it was partnering with OpenAI to enable customers and Sam’s Club members to shop directly within ChatGPT, using the AI chatbot’s Instant Checkout feature.</p>
<p>The world’s largest retailer is expanding its use of artificial intelligence as companies across sectors adopt the technology to simplify tasks and cut costs.</p>
<p>Walmart has announced AI tools including generative AI-powered ‘Sparky,’ which is available on its app to assist customers with product suggestions or summarizing product reviews, among other options.</p>
<p>Walmart, the world’s largest retailer is expanding its use of artificial intelligence as companies across sectors adopt the technology. <span class="credit">REUTERS</span></p>
<p>The company’s growing investment in AI is also aimed at closing the gap with online behemoth Amazon, which had a head start with its chatbot, Rufus, a Gen AI-powered shopping assistant that answers various shopping queries.</p>
<p>Walmart’s tie-up with the ChatGPT-maker follows a similar partnership OpenAI announced last month with Etsy and Shopify.</p>
<p>About 15% of total referral traffic for Walmart in September was from ChatGPT, up from 9.5% in August, data from SimilarWeb showed.</p>
<p>However, referrals are only a minor source of traffic and ChatGPT referrals accounted for less than 1% of total web traffic for Walmart, the research firm said.</p>
<p>Walmart shares were up about 5% on Tuesday.</p>
<p>The post <a rel="nofollow" href="https://www.ourstoryinsight.com/walmart-partners-with-openai-for-chatgpt-assisted-shopping/">Walmart partners with OpenAI for ChatGPT assisted shopping</a> appeared first on <a rel="nofollow" href="https://www.ourstoryinsight.com">Our Story Insight</a>.</p>
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		<title>Chinese Labubu doll sparks global shopping frenzy fueling billions of dollars</title>
		<link>https://www.ourstoryinsight.com/chinese-labubu-doll-sparks-global-shopping-frenzy-fueling-billions-of-dollars/</link>
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		<pubDate>Wed, 11 Jun 2025 11:24:46 +0000</pubDate>
				<category><![CDATA[Business]]></category>
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		<category><![CDATA[Global]]></category>
		<category><![CDATA[Labubu]]></category>
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		<guid isPermaLink="false">https://www.ourstoryinsight.com/?p=7558</guid>

					<description><![CDATA[<p>They’re scary, but cute – and taking the internet by storm as customers race to get their hands on Labubus. Distributed exclusively by Chinese-based retailer Pop Mart, it’s become near impossible to buy one of the plush pendant toy collectibles as they sell out online almost nightly, and people wait in hours-long lines to purchase [&#8230;]</p>
<p>The post <a rel="nofollow" href="https://www.ourstoryinsight.com/chinese-labubu-doll-sparks-global-shopping-frenzy-fueling-billions-of-dollars/">Chinese Labubu doll sparks global shopping frenzy fueling billions of dollars</a> appeared first on <a rel="nofollow" href="https://www.ourstoryinsight.com">Our Story Insight</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>They’re scary, but cute – and taking the internet by storm as customers race to get their hands on Labubus.</p>
<p>Distributed exclusively by Chinese-based retailer Pop Mart, it’s become near impossible to buy one of the plush pendant toy collectibles as they sell out online almost nightly, and people wait in hours-long lines to purchase them in-person.</p>
<p>But what is a Labubu? And why do people care so much about it?</p>
<p>Labubu was founded by Hong Kong-born artist Kasing Lung, who became inspired by Nordic supernatural folklore and children’s imaginative abilities to create Labubu and the larger “Monsters” figurine series.</p>
<p>Despite the first Labubu hitting the market in 2015, demand still outpaces supply in 2025.</p>
<p>They quickly gained popularity after being sported on the designer bags of celebrities like Rihanna, Dua Lipa, BLACKPINK’s Lisa, David Beckham, Emma Roberts, Hillary Duff, Kim Kardashian and countless others.</p>
<p>Labubus cost anywhere between $21.99 and $39.99, and its most popular form comes as a fluffy, plush pendant with an attachable clip. They’re sold in “blind boxes,” which means customers won’t know what variety of Labubu they got until it’s opened.</p>
<p>However, Labubu products are regularly out of stock in Pop Mart’s online store and app.</p>
<p>In-person restockings happen at their stores once a week at 10 a.m. every Friday, and social media users have posted long lines that tend to be hundreds of people deep.</p>
<p>Shoppers have been waiting in hours-long lines to purchase a Labubu. <span class="credit">AFP via Getty Images</span></p>
<p>Labubu gained popularity when celebrities featured the toy on their designer bags. <span class="credit">AP</span></p>
<p>In the United Kingdom, Pop Mart announced it would stop selling Labubu products in their stores for safety reasons following reported brawls that had broken out among customers.</p>
<p>To make the supply-demand imbalance worse, so-called reseller “bots” allegedly sweep Pop Mart’s website and app for new drops, and buy Labubus in mass quantities.</p>
<p>On resale platforms like StockX, rare editions have asking prices of up to $450.</p>
<p>Labubu has even sparked counterfeit admiration, with some customers opting for a knock-off version dubbed “Lafufu,” often with a much cheaper price tag and manufacturing differences.</p>
<p>Labubu is distributed exclusively by Chinese-based retailer Pop Mart. <span class="credit">AFP via Getty Images</span></p>
<p>Pop Mart did not respond to Fox News Digital’s request for comment, or clarification on whether US-China trade tensions could bump up Labubu’s regular retail prices even higher.</p>
<p>Some social media users have started sharing what they call “Labubu-nomics,” or buying methods that seem to be effective in beating out bots.</p>
<p>There’s a supposed URL-editing trick, a rapid thumb-clicking method and regularly checking Pop Mart’s third-party stores via Amazon and TikTok shop livestreams.</p>
<p>Last month, Pop Mart CEO and Chairman Wang Ning became $1.6 billion richer in a single day due to American buyers lining up for their own Labubu, Forbes reported.</p>
<p>The post <a rel="nofollow" href="https://www.ourstoryinsight.com/chinese-labubu-doll-sparks-global-shopping-frenzy-fueling-billions-of-dollars/">Chinese Labubu doll sparks global shopping frenzy fueling billions of dollars</a> appeared first on <a rel="nofollow" href="https://www.ourstoryinsight.com">Our Story Insight</a>.</p>
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		<title>Amazon workers strike across seven facilities during holiday shopping</title>
		<link>https://www.ourstoryinsight.com/amazon-workers-strike-across-seven-facilities-during-holiday-shopping/</link>
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		<pubDate>Thu, 19 Dec 2024 20:12:24 +0000</pubDate>
				<category><![CDATA[Technology]]></category>
		<category><![CDATA[Amazon]]></category>
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		<category><![CDATA[Holiday]]></category>
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		<guid isPermaLink="false">https://www.ourstoryinsight.com/?p=4189</guid>

					<description><![CDATA[<p>An Amazon delivery truck passes people holding signs and marching during a strike by Teamsters union members at an Amazon facility in Alpharetta, Georgia, U.S. December 19, 2024. REUTERS/Elijah Nouvelage Elijah Nouvelage &#124; Reuters Amazon workers across seven facilities in New York, Georgia, California and Illinois went on strike on Thursday to lobby for better [&#8230;]</p>
<p>The post <a rel="nofollow" href="https://www.ourstoryinsight.com/amazon-workers-strike-across-seven-facilities-during-holiday-shopping/">Amazon workers strike across seven facilities during holiday shopping</a> appeared first on <a rel="nofollow" href="https://www.ourstoryinsight.com">Our Story Insight</a>.</p>
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										<content:encoded><![CDATA[<p><span class="HighlightShare-hidden" style="top:0;left:0"/></p>
<p>An Amazon delivery truck passes people holding signs and marching during a strike by Teamsters union members at an Amazon facility in Alpharetta, Georgia, U.S. December 19, 2024.  REUTERS/Elijah Nouvelage</p>
<p>Elijah Nouvelage | Reuters</p>
<p><span class="QuoteInBody-quoteNameContainer" data-test="QuoteInBody" id="RegularArticle-QuoteInBody-1">Amazon<span class="QuoteInBody-inlineButton"><span class="AddToWatchlistButton-watchlistContainer" id="-WatchlistDropdown" data-analytics-id="-WatchlistDropdown"><span class="AddToWatchlistButton-addWatchListFromTag"/></span></span></span> workers across seven facilities in New York, Georgia, California and Illinois went on strike on Thursday to lobby for better benefits, higher wages and safer working conditions.</p>
<p>The strike, organized by members of the Teamsters union, is intended to pressure Amazon to come to the negotiating table and avoid disruptions during the peak of the holiday shopping season. The union had previously given Amazon until Sunday to agree to bargaining dates for a contract.</p>
<p>&#8220;If your package is delayed during the holidays, you can blame Amazon&#8217;s insatiable greed,&#8221; Teamsters President Sean O&#8217;Brien said in a statement. &#8220;We gave Amazon a clear deadline to come to the table and do right by our members. They ignored it.&#8221;</p>
<p>In a statement to CNBC, an Amazon spokesperson said the Teamsters have been on a year-long campaign to &#8220;intentionally mislead the public.&#8221; While the union claims it represents thousands of employees and drivers, the protesters at the sites are &#8220;almost entirely outsiders,&#8221; Amazon said.</p>
<p>&#8220;The truth is that they were unable to get enough support from our employees and partners and have brought in outsiders to harass and intimidate our team, which is inappropriate and dangerous,&#8221; the company said, adding that it&#8217;s &#8220;continuing to focus on getting customers their holiday orders.&#8221;</p>
<p>A representative for the Teamsters didn&#8217;t immediately respond to CNBC&#8217;s inquiry about whether outsiders are participating in the strike.</p>
<p>The Teamsters claim that nearly 10,000 Amazon workers have joined the organization, which represents less than 1% of the company&#8217;s workforce of 1.53 million, as of Dec. 31, 2023. The union said that Thursday&#8217;s campaign is the largest strike against Amazon in American history.</p>
<p>Amazon has long opposed unions among its workforce, but efforts to organize started materializing in 2022, when warehouse workers on New York&#8217;s Staten Island voted to join a union. Amazon had aggressively fought unionization efforts, so it was a stinging defeat for the company.</p>
<p>In June, employees in the Amazon Labor Union, which spearheaded the Staten Island movement, voted to affiliate with the Teamsters after struggling to negotiate a contract with Amazon.</p>
<p>&#8211;CNBC&#8217;s Annie Palmer contributed to this report</p>
<p><strong>WATCH:</strong> How two friends formed Amazon&#8217;s first U.S. union and what&#8217;s next</p>
<p><span class="InlineVideo-videoButton"/><span/></p>
<p>The post <a rel="nofollow" href="https://www.ourstoryinsight.com/amazon-workers-strike-across-seven-facilities-during-holiday-shopping/">Amazon workers strike across seven facilities during holiday shopping</a> appeared first on <a rel="nofollow" href="https://www.ourstoryinsight.com">Our Story Insight</a>.</p>
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		<title>Why developers are building housing at shopping malls</title>
		<link>https://www.ourstoryinsight.com/why-developers-are-building-housing-at-shopping-malls/</link>
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		<pubDate>Sun, 08 Dec 2024 23:06:57 +0000</pubDate>
				<category><![CDATA[Business]]></category>
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					<description><![CDATA[<p>Say hello to life at the mall.  The classic American mall is undergoing a dramatic transformation as real estate developers swap out dying department stores for apartments, ushering in an era where living at the mall could soon become a new norm. Some U.S. developers are knocking down department stores like Macy&#8217;s or JCPenney and [&#8230;]</p>
<p>The post <a rel="nofollow" href="https://www.ourstoryinsight.com/why-developers-are-building-housing-at-shopping-malls/">Why developers are building housing at shopping malls</a> appeared first on <a rel="nofollow" href="https://www.ourstoryinsight.com">Our Story Insight</a>.</p>
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										<content:encoded><![CDATA[<p><span class="HighlightShare-hidden" style="top:0;left:0"/></p>
<p>Say hello to life at the mall. </p>
<p>The classic American mall is undergoing a dramatic transformation as real estate developers swap out dying department stores for apartments, ushering in an era where living at the mall could soon become a new norm.</p>
<p>Some U.S. developers are knocking down department stores like <span class="QuoteInBody-quoteNameContainer" data-test="QuoteInBody" id="RegularArticle-QuoteInBody-1">Macy&#8217;s<span class="QuoteInBody-inlineButton"><span class="AddToWatchlistButton-watchlistContainer" id="-WatchlistDropdown" data-analytics-id="-WatchlistDropdown"><span class="AddToWatchlistButton-addWatchListFromTag"/></span></span></span> or JCPenney and using the spaces and their parking lots to put up apartment buildings next to the mall or connected to it via walkways and green spaces. In other cases, they&#8217;ve built apartments inside of shuttered storefronts and other shopping center properties or gutted them altogether to make way for a mix of housing, retail, restaurants, outdoor spaces and experiences. </p>
<p>&#8220;The mall is becoming cool again,&#8221; said Jacob Knudsen, the vice president of development for Macerich, which is currently redeveloping the FlatIron Crossing Mall in Broomfield, Colorado to add housing. &#8220;So being able to live by it, work by it, play by it, go to restaurants by it, we&#8217;re definitely seeing this as a trend.&#8221; </p>
<p>Rendering of the redeveloped FlatIron Crossing</p>
<p>Source: Macerich</p>
<p>Rendering of the redeveloped FlatIron Crossing</p>
<p>Source: Macerich</p>
<p>This new version of the American mall comes as shopping centers across the country fight for survival and look to transformation to avoid extinction. It&#8217;s clear that consumers still enjoy shopping in person after the Covid pandemic, but the traditional anchor department store has been in decline since 2001 and is no longer the draw it once was.</p>
<p>As companies like <span class="QuoteInBody-quoteNameContainer" data-test="QuoteInBody" id="RegularArticle-QuoteInBody-2">Macy&#8217;s<span class="QuoteInBody-inlineButton"><span class="AddToWatchlistButton-watchlistContainer" id="-WatchlistDropdown" data-analytics-id="-WatchlistDropdown"><span class="AddToWatchlistButton-addWatchListFromTag"/></span></span></span>, JCPenney and Sears shrink or cease to exist altogether, real estate developers have been forced to get creative to repurpose those spaces, which typically take up at least half of a mall&#8217;s footprint. </p>
<p><span class="QuoteInBody-quoteNameContainer" data-test="QuoteInBody" id="RegularArticle-QuoteInBody-3">Amazon<span class="QuoteInBody-inlineButton"><span class="AddToWatchlistButton-watchlistContainer" id="-WatchlistDropdown" data-analytics-id="-WatchlistDropdown"><span class="AddToWatchlistButton-addWatchListFromTag"/></span></span></span> distribution centers, pickleball courts and even an NHL training facility have all replaced big-box stores at American malls. But as the country contends with a housing crisis, the fastest growing use of these spaces is apartment complexes, real estate developers said. As of January 2022, at least 192 U.S. malls planned to add housing to their footprint, and at least 33 had constructed apartments since the pandemic began, according to Realogic, a real estate consulting firm. At least a dozen more apartment projects are underway at malls across the country, including in California, Florida, Arizona and Texas. </p>
<p>&#8220;There&#8217;s just too much retail in the U.S,&#8221; said Oscar Parra, the principal of Pacific Retail Capital Partners&#8217; Special Situations Group. &#8220;[It&#8217;s] like four times higher than any other nation … I don&#8217;t know of a market that needs a million square foot mall.&#8221;</p>
<p>A U.S. shopping mall with 1 million square feet could hold more than 17 football fields</p>
<p>Parra, whose firm is building housing at the site of a former Carson&#8217;s department store at a mall outside of Chicago, pointed to a similar project underway at Westfield&#8217;s Garden State Plaza in Paramus, New Jersey — one of the largest and most lucrative malls in the U.S.</p>
<p>&#8220;They have excess land, instead of using it for retail, they&#8217;re putting in apartments,&#8221; said Parra. &#8220;They didn&#8217;t see value in adding more retail to one of the most productive malls on the planet and that&#8217;s a signal.&#8221;</p>
<p>For mall owners, the numbers make sense. While top-tier malls continue to be in high demand, nearly 34 million square feet of U.S. mall space is vacant and off the market. Most Americans live within an hour of a mall with a high vacancy rate or low consumer traffic — or is abandoned altogether.</p>
<p>A vacant escalator in the Shops at Sunset Place mall on April 07, 2021 in Miami, Florida.</p>
<p>Joe Raedle | Getty Images</p>
<p>Add in the nationwide housing deficit of 4.5 million homes and it makes a trend that experts say is poised to continue. For developers, adding apartments can not only fill a need, but also bring people closer to their remaining retail stores and restaurants.</p>
<p>&#8220;Malls are an opportunity,&#8221; said Knudsen. &#8220;This is an opportunity to find land and have a built in customer base to get people into the mall.&#8221;</p>
<p>While living at the mall is a unique opportunity, it comes with challenges and hurdles. Construction costs are high, and developers need to navigate a maze of zoning laws and antiquated lease agreements to get projects off the ground because malls aren&#8217;t typically zoned for multifamily developments. Plus, the shape of a typical mall and department store almost always requires a complete teardown to bring in housing.</p>
<p>It might seem easy enough to transform an old Macy&#8217;s store into a few dozen apartments, but given the shape of the building, it&#8217;s difficult to do in a way that gives every apartment access to natural light and air.</p>
<p>&#8220;What we&#8217;ve learned is it&#8217;s better to disconnect it from the mall, not in every case, right? If you&#8217;re very dense urban retail, then you might want to integrate [apartments] into the property itself and we&#8217;ve seen some examples of that,&#8221; said Parra. &#8220;But mostly the idea is, tear the box down&#8230; scrape it, get rid of it, and then create a little bit of a buffer between the mall and the [apartment building].&#8221;</p>
<h2 class="ArticleBody-subtitle">What&#8217;s it like to live at the mall? </h2>
<p>Apartments at U.S. malls aren&#8217;t everywhere yet. Many of the housing developments are still under construction and will start renting over the next few years, while others are just now opening their doors.</p>
<p>The Lafayette Square Mall in Indianapolis is slated to open 1,200 apartment units, including affordable housing in a former Sears building, beginning in 2025. The Paradise Valley Mall in Phoenix just opened up 400 luxury units on Nov. 15. </p>
<p>While apartment development has picked up in recent years, housing at the mall has been around for at least a decade. Take The Arcade in Providence, Rhode Island – the oldest indoor shopping mall in the country. The shopping center, which had long been a focal point of Providence&#8217;s bustling downtown, fell on hard times after the Great Recession. By the end of the 2000s, it was completely vacant. </p>
<p>Passers-by walk through the the newly renovated Arcade mall, in Providence, R.I., Monday, Oct. 21, 2013.</p>
<p>Steven Senne | AP</p>
<p>However, rather than letting the historic building fall into ruin, developers came in and built 48 micro units on the second and third floors. Dozens of tenants now live there, and real estate investors have bought other units to rent on Airbnb.</p>
<p>&#8220;It&#8217;s cool to be part of such a historic building and knowing that every single one of these units used to be a shop of some kind,&#8221; said Amy Henion, a 33-year-old graphic designer who moved into The Arcade two years ago. &#8220;You have access to amenities that you don&#8217;t get if you&#8217;re just living in a home in a suburb, like, if I want to get my hair cut, I can walk downstairs and get my hair cut. If I want to pick up lunch, I don&#8217;t even have to leave the building, even if the weather outside is awful.&#8221;</p>
<p>Amy Henion, a graphic designer, said living at a mall is both unique and convenient </p>
<p>CNBC</p>
<p>Scott Sheehan, a 31-year-old tax advisor and real estate investor, purchased an apartment inside the mall for $250,000 in October so he can rent it out on <span class="QuoteInBody-quoteNameContainer" data-test="QuoteInBody" id="RegularArticle-QuoteInBody-7">Airbnb<span class="QuoteInBody-inlineButton"><span class="AddToWatchlistButton-watchlistContainer" id="-WatchlistDropdown" data-analytics-id="-WatchlistDropdown"><span class="AddToWatchlistButton-addWatchListFromTag"/></span></span></span>. He chose the space because of its proximity to the train station, airport and nearby Brown University, along with major employers like big financial firms.</p>
<p>He estimates he can earn between $25,000 and $45,000 in revenue annually by renting the unit out to tourists. </p>
<p>&#8220;At the end of the day, it&#8217;s a unique experience,&#8221; said Sheehan. &#8220;It&#8217;s a great alternative to a hotel room.&#8221;</p>
<p>Scott Sheehan purchased an investment property at The Arcade and is renting it out on AirBnB</p>
<p>CNBC</p>
<p>The Grand Avenue Mall in Milwaukee, Wisconsin went through a similar renovation to add apartments that began in 2017. The once bustling shopping center in Milwaukee&#8217;s downtown was half empty by the end of the Great Recession and was later sold to developers, who began converting the space in the late 2010s. Dozens of apartments were opened up for rent in the last few years, and tenants now have access to amenities like a pickleball court, a &#8220;doggy wellness center&#8221; and a gym.</p>
<p>Shops Of Grand Avenue on September 20, 2014 in Milwaukee, Wisconsin. </p>
<p>Raymond Boyd | Michael Ochs Archives | Getty Images</p>
<p>&#8220;We&#8217;re on the fourth floor. It used to be the YMCA. So where our apartment unit is was like the weight room of the YMCA and our hallway that goes around the whole building used to be the track,&#8221; said John Borchardt, 40, who moved into the former Grand Avenue Mall three years ago with his wife and dog Rodger. &#8220;It still kind of looks like a mall on the second floor.&#8221;</p>
<p>On that level, apartments were built inside of former storefronts. The units are unique but they also come with quirks. For example, they all have elaborate foyers with floor-to-ceiling windows, but those front rooms are also on full display to the public, which can create privacy concerns. Plus, some of the units don&#8217;t have windows because developers had to work with the storefront&#8217;s originally layout, said Borchardt.</p>
<p>Some apartments were built inside of former storefronts, which make for unique foyers that are on full display to the public.</p>
<p>Courtesy: John Borchardt</p>
<p>He said his unit, which does have windows, is in a different part of the complex and doesn&#8217;t have the same architectural challenges.</p>
<p>Downstairs, he has access to a <span class="QuoteInBody-quoteNameContainer" data-test="QuoteInBody" id="RegularArticle-QuoteInBody-8">TJ Maxx<span class="QuoteInBody-inlineButton"><span class="AddToWatchlistButton-watchlistContainer" id="-WatchlistDropdown" data-analytics-id="-WatchlistDropdown"><span class="AddToWatchlistButton-addWatchListFromTag"/></span></span></span> and <span class="QuoteInBody-quoteNameContainer" data-test="QuoteInBody" id="RegularArticle-QuoteInBody-9">Foot Locker<span class="QuoteInBody-inlineButton"><span class="AddToWatchlistButton-watchlistContainer" id="-WatchlistDropdown" data-analytics-id="-WatchlistDropdown"><span class="AddToWatchlistButton-addWatchListFromTag"/></span></span></span> — the only remaining storefronts from the original mall — which he said is &#8220;super convenient&#8221; when he wants to take his dog shopping for new toys at the off-price store.</p>
<p>&#8220;He&#8217;s like a celebrity in the building. Everyone knows our dog. So it&#8217;s a very dog friendly space,&#8221; he said. &#8220;If it&#8217;s cold outside, or if it&#8217;s snowing or raining, we can walk the dog around, you know, like mall walkers back in the 90s or whatever, we can just walk around like five city blocks without ever going outside. It&#8217;s very cool.&#8221;</p>
<p>John Borchardt&#8217;s dog Rodger enjoys going for walks inside of the former Grand Avenye Mall and visiting TJ Maxx.</p>
<p>Courtesy: John Borchardt</p>
<p>The former Grand Avenue Mall in Milwaukee is now home to dozens of apartments and a few retail shops</p>
<p>Courtesy: John Borchardt</p>
<p>A <span class="QuoteInBody-quoteNameContainer" data-test="QuoteInBody" id="RegularArticle-QuoteInBody-10">Kohl&#8217;s<span class="QuoteInBody-inlineButton"><span class="AddToWatchlistButton-watchlistContainer" id="-WatchlistDropdown" data-analytics-id="-WatchlistDropdown"><span class="AddToWatchlistButton-addWatchListFromTag"/></span></span></span> recently moved in and renovations are underway at different parts of the complex, said Borchardt. Plus, there&#8217;s the new food court, which has more than a dozen restaurants and is a draw for tourists, locals and building residents alike. Borchardt said the &#8220;very busy&#8221; area boasts separate dining areas and a self-serve beer tap with rotating brews.</p>
<p>While the renovated food court is convenient, Bordchardt said easy access is also &#8220;a little bit of a problem&#8221; because of how easy it is to avoid cooking. </p>
<p>&#8220;We can just order online, pick it up. There&#8217;s ice cream down there. So it&#8217;s just a little too easy to get takeout,&#8221; he said. &#8220;But it&#8217;s really convenient to have, like, if we were ever snowed in we can survive without ever leaving the building for quite a while.&#8221;</p>
<p>The 3rd St. Market Hall is a modern day food court, open to building residents, locals and tourists</p>
<p>Courtesy: John Borchardt</p>
<p>Najla Kayyem, Pacific Retail&#8217;s executive vice president of marketing, said the ease of access is kind of the point. </p>
<p>&#8220;It&#8217;s really services and amenities based so creating convenience for our residents at every corner, so that they don&#8217;t have to leave, and so that they can get all of their daily needs done within that shopping experience,&#8221; said Kayyem.</p>
<p>While it could take years to get there, Kayyem said living at the mall could one day be similar to vacationing at a resort, where everything is charged to one account using a centralized system. </p>
<p>&#8220;It&#8217;s tough when you have a mix of ownership groups, but ideally, you&#8217;re living somewhere and you have an account, and you can shop and dine and eat and buy things on your account,&#8221; said Kayyem. &#8220;That would be real, true, seamless integration to make it frictionless for someone to live there.&#8221;</p>
<p>— Additional reporting by DeLon Thornton and Shawn Baldwin</p>
<p>The post <a rel="nofollow" href="https://www.ourstoryinsight.com/why-developers-are-building-housing-at-shopping-malls/">Why developers are building housing at shopping malls</a> appeared first on <a rel="nofollow" href="https://www.ourstoryinsight.com">Our Story Insight</a>.</p>
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