Product that tells our story
While discounts drove purchasing in the early days of the holiday shopping season, consumers are shifting into more thoughtful, quality gifts in the back half of the season as total spending growth slows. U.S. consumers had spent $187.3 billion so far online between Nov. 1 and Dec. 12, up 6.1% from the same stretch last […]
Sign at the entrance to a Walmart in Venice, Florida(L), and a T.J. Maxx store in Pinole, California. Getty Images As more major retailers post earnings, one theme is clear: Value players are winning both the wealthy and the cash-strapped. Walmart and TJX, T.J. Maxx’s parent company, stood apart from the pack this week by […]
Shoppers are increasingly exploiting return policies with various scams to defraud companies, and it is costing retailers billions. While retailers have tried to mitigate returns, they amounted to $743 billion in 2023. Of that, about $101 billion was fraudulent, according to the National Retail Federation. This problem is getting more sophisticated as shoppers grow increasingly duplicitous, such […]
Retailers bracing for consumer spending to drop are using President Donald Trump’s trade war as a marketing strategy, urging consumers to buy now before tariffs lead to price increases or potential shortages. A host of private and direct-to-consumer brands such as Beis, Bare Necessities, Fashion Nova and Knix have mentioned tariffs in marketing campaigns in […]
Shoppers at a Walmart store in Secaucus, New Jersey, U.S., in March 2024. Gabby Jones | Bloomberg | Getty Images Walmart is known for its low prices and no frills approach. So it may come as a surprise that wealthier shoppers are helping to fuel the retailer’s growth. For more than two years, the discounter […]
