<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>sets &#8211; Our Story Insight</title>
	<atom:link href="https://www.ourstoryinsight.com/tag/sets/feed/" rel="self" type="application/rss+xml" />
	<link>https://www.ourstoryinsight.com</link>
	<description>Product that tells our story</description>
	<lastBuildDate>Mon, 29 Dec 2025 11:33:10 +0000</lastBuildDate>
	<language>en-US</language>
	<sy:updatePeriod>
	hourly	</sy:updatePeriod>
	<sy:updateFrequency>
	1	</sy:updateFrequency>
	<generator>https://wordpress.org/?v=6.9.4</generator>

<image>
	<url>https://www.ourstoryinsight.com/wp-content/uploads/2021/10/Capture-removebg-preview-22-e1635416645194-150x150.png</url>
	<title>sets &#8211; Our Story Insight</title>
	<link>https://www.ourstoryinsight.com</link>
	<width>32</width>
	<height>32</height>
</image> 
	<item>
		<title>World Cup 2026 betting: draw sets favorites</title>
		<link>https://www.ourstoryinsight.com/world-cup-2026-betting-draw-sets-favorites/</link>
					<comments>https://www.ourstoryinsight.com/world-cup-2026-betting-draw-sets-favorites/#respond</comments>
		
		<dc:creator><![CDATA[admin]]></dc:creator>
		<pubDate>Sun, 28 Dec 2025 08:57:44 +0000</pubDate>
				<category><![CDATA[Technology]]></category>
		<category><![CDATA[betting]]></category>
		<category><![CDATA[Cup]]></category>
		<category><![CDATA[draw]]></category>
		<category><![CDATA[favorites]]></category>
		<category><![CDATA[sets]]></category>
		<category><![CDATA[World]]></category>
		<guid isPermaLink="false">https://www.ourstoryinsight.com/?p=11894</guid>

					<description><![CDATA[<p>The World Cup 2026 draw was held at the John F. Kennedy Center for the Performing Arts in Washington, D.C., on December 5, 2025, officially setting the stage and soccer betting favorites for FIFA’s biggest tournament to date. The draw marked the men’s World Cup’s first return to the United States since the iconic 1994 [&#8230;]</p>
<p>The post <a rel="nofollow" href="https://www.ourstoryinsight.com/world-cup-2026-betting-draw-sets-favorites/">World Cup 2026 betting: draw sets favorites</a> appeared first on <a rel="nofollow" href="https://www.ourstoryinsight.com">Our Story Insight</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>The World Cup 2026 draw was held at the John F. Kennedy Center for the Performing Arts in Washington, D.C., on December 5, 2025, officially setting the stage and soccer betting favorites for FIFA’s biggest tournament to date.</p>
<p>The draw marked the men’s World Cup’s first return to the United States since the iconic 1994 edition and the new expanded format.</p>
<p>For the first time in its history, the competition will feature 48 teams, spread across 12 groups, followed by an extended knockout phase.</p>
<p>Europe’s elite and South America’s traditional powerhouses continue to dominate early projections, even as the expanded format introduces a larger suite of games and possible secondary group favorites, causing an upset.</p>
<h2><span id="world_cup_2026_format_designed_for_established_betting_favorites">World Cup 2026 format designed for established betting favorites</span></h2>
<p>The 2026 World Cup format features more teams and more fixtures. Three teams advancing from most groups and an additional knockout round absorbing the expanded field show that the risk of an early exit for elite nations isn’t on the cards.</p>
<p>In practical terms, it makes a repeat of shock eliminations, such as France’s group-stage exit in 2002, far less likely.</p>
<p>Squad rotation, depth, and recovery may prove as decisive as star quality in the 2026 tournament, as fixture congestion is expected to rival or exceed that of Russia 2018.</p>
<p>There has been a notable ticket backlash since the draw settled and the markets reacted to the biggest games on show. Fan groups forced FIFA to rethink pricing as a result of the first negative shot across the bow for tournament organisers.</p>
<p lang="en" dir="ltr">@FIFAcom&#8217;s #WorldCup ticket prices are a betrayal to the most dedicated fans. At least $6900 to support your team from the first match to the final – nearly 5 times more than in Qatar.</p>
<p>FSE calls for the immediate halt to ticket sales.</p>
<p><img src="https://s.w.org/images/core/emoji/17.0.2/72x72/1f517.png" alt="🔗" class="wp-smiley" style="height: 1em; max-height: 1em;" /> Statement: https://t.co/AgEdqsfrox pic.twitter.com/2Yq5z5GIDZ</p>
<p>— Football Supporters Europe (@FansEurope) December 11, 2025</p>
<h2><span id="the_big_players_world_cup_2026_betting_favorites_remain_familiar">The big players: World Cup 2026 betting favorites remain familiar</span></h2>
<p>Across outright markets, Spain continues to lead the field as tournament favorites, typically priced around 5/1, with some books drifting slightly into the 6/1–7/1 range.</p>
<p>They are followed closely by Brazil and Argentina, both of which are the tournament’s established South American giants. France and England round out the top tier, with the latter generally trading at around 13/2, placing them second only to Spain in several UK-facing books.</p>
<h2><span id="hosts_face_long_odds">Hosts face long odds</span></h2>
<p>The United States is the strongest of the three hosts in outright pricing, typically trading at 40/1 to 60/1. Mexico, co-hosting once again after 1970 and 1986, sits slightly behind at around 50/1 to 66/1.</p>
<p>Canada remains the long shot of the trio, with odds in the 80/1 to 100/1 range reflecting the team’s battling spirit in arguably their biggest tournament showing.</p>
<h2><span id="deciphering_the_group_draw">Deciphering the group draw</span></h2>
<h3><span id="group_a_mexico_south_korea_south_africa_playoff_d">Group A: Mexico, South Korea, South Africa, Playoff D</span></h3>
<p>Markets lean toward Mexico to top the group, driven primarily by host advantage rather than belief in a deep run. South Korea is profiled as the primary challenger, while the introduction of a European playoff winner, such as Denmark or Czechia, would significantly tighten pricing.</p>
<h3><span id="group_b_canada_playoff_a_qatar_switzerland">Group B: Canada, Playoff A, Qatar, Switzerland</span></h3>
<p>This group remains unresolved. Switzerland are the strongest confirmed side, but if Italy emerge from Playoff A, they would become clear favorites despite Canada’s home support, and you can never rule out the Azzuri at a World Cup.</p>
<h3><span id="group_c_brazil_morocco_haiti_scotland">Group C: Brazil, Morocco, Haiti, Scotland</span></h3>
<p>Brazil are heavy favorites to win the group, supported by outright odds around 8/1–10/1. Morocco have some incredibly talented individuals, but nothing rivals the Seleção’s quality.</p>
<h3><span id="group_d_united_states_paraguay_australia_playoff_c">Group D: United States, Paraguay, Australia, Playoff C</span></h3>
<p>The U.S. are favoured to lead the group, but Paraguay and Australia are a physical test for the hosts, while a strong Playoff C side, such as Türkiye, would quickly compress prices.</p>
<h3><span id="group_e_germany_curacao_ivory_coast_ecuador">Group E: Germany, Curaçao, Ivory Coast, Ecuador</span></h3>
<p>Germany is expected to top the group despite recent inconsistencies in its squad makeup and the retirement of the old guard, who have brought so much national success. Their outright odds typically range from 12/1 to 16/1, with Ecuador and the Ivory Coast priced behind them.</p>
<h3><span id="group_f_netherlands_japan_playoff_b_tunisia">Group F: Netherlands, Japan, Playoff B, Tunisia</span></h3>
<p>Markets favour the Netherlands, with Japan viewed as the primary threat. A strong Playoff B entrant like Ukraine, Sweden, or Poland could make this one of the tighter groups.</p>
<h3><span id="group_g_belgium_egypt_iran_new_zealand">Group G: Belgium, Egypt, Iran, New Zealand</span></h3>
<p>Belgium remains the clear market pick as a side that consistently churns out complete players at the top levels of European knockout soccer.</p>
<h3><span id="group_h_spain_cape_verde_saudi_arabia_uruguay">Group H: Spain, Cape Verde, Saudi Arabia, Uruguay</span></h3>
<p>Spain is expected to dominate the group and remain tournament favorites at around 5/1, with a clear gap to Uruguay, who will likely finish second.</p>
<h3><span id="group_i_france_senegal_playoff_boliviairaqsuriname_norway">Group I: France, Senegal, Playoff Bolivia/Iraq/Suriname, Norway</span></h3>
<p>France dominates group expectations, supported by outright odds around 7/1–8/1. Senegal and Norway are dangerous but clearly second-tier in pricing the group.</p>
<h3><span id="group_j_argentina_algeria_austria_jordan">Group J: Argentina, Algeria, Austria, Jordan</span></h3>
<p>Defending champions Argentina are overwhelming favorites to top the group, with outright odds around 8/1–9/1.</p>
<h3><span id="group_k_portugal_playoff_1_uzbekistan_colombia">Group K: Portugal, Playoff 1, Uzbekistan, Colombia</span></h3>
<p>Portugal is favoured to win the group, and this could be Cristiano Ronaldo’s last dance at the World Cup. Colombia is the primary challenger, but compared to a golden generation featuring a possible Ballon d’Or winner and PSG’s Vitinha, they don’t look likely to cause an upset.</p>
<h3><span id="group_l_england_croatia_ghana_panama">Group L: England, Croatia, Ghana, Panama</span></h3>
<p>England is expected to lead the group, though Croatia keep prices tighter due to their previous showings at the tournament and a solid spine of Champions League-level talent.</p>
<p>The tournament kicks off with a repeat of the 2010 competition’s opening match of Mexico and South Africa. The drama and betting opportunities will unfold across the world at Mexico City Stadium on 11 June, 2026.</p>
<p>Featured image: FIFA</p>
<p>The post <a rel="nofollow" href="https://www.ourstoryinsight.com/world-cup-2026-betting-draw-sets-favorites/">World Cup 2026 betting: draw sets favorites</a> appeared first on <a rel="nofollow" href="https://www.ourstoryinsight.com">Our Story Insight</a>.</p>
]]></content:encoded>
					
					<wfw:commentRss>https://www.ourstoryinsight.com/world-cup-2026-betting-draw-sets-favorites/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>Navan sets price range for IPO, expects market cap up to $6.5 billion</title>
		<link>https://www.ourstoryinsight.com/navan-sets-price-range-for-ipo-expects-market-cap-up-to-6-5-billion/</link>
					<comments>https://www.ourstoryinsight.com/navan-sets-price-range-for-ipo-expects-market-cap-up-to-6-5-billion/#respond</comments>
		
		<dc:creator><![CDATA[admin]]></dc:creator>
		<pubDate>Sat, 11 Oct 2025 04:55:04 +0000</pubDate>
				<category><![CDATA[Technology]]></category>
		<category><![CDATA[billion]]></category>
		<category><![CDATA[cap]]></category>
		<category><![CDATA[expects]]></category>
		<category><![CDATA[IPO]]></category>
		<category><![CDATA[market]]></category>
		<category><![CDATA[Navan]]></category>
		<category><![CDATA[price]]></category>
		<category><![CDATA[range]]></category>
		<category><![CDATA[sets]]></category>
		<guid isPermaLink="false">https://www.ourstoryinsight.com/?p=9905</guid>

					<description><![CDATA[<p>FILE PHOTO: Ariel Cohen during a panel at DLD Munich Conference 2020, Europe&#8217;s big innovation conference, Alte Kongresshalle, Munich. Picture Alliance for DLD &#124; Hubert Burda Media &#124; AP Navan, a developer of corporate travel and expense software, expects its market cap to be as high as $6.5 billion in its IPO, according to an [&#8230;]</p>
<p>The post <a rel="nofollow" href="https://www.ourstoryinsight.com/navan-sets-price-range-for-ipo-expects-market-cap-up-to-6-5-billion/">Navan sets price range for IPO, expects market cap up to $6.5 billion</a> appeared first on <a rel="nofollow" href="https://www.ourstoryinsight.com">Our Story Insight</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><span class="HighlightShare-hidden" style="top:0;left:0"/></p>
<p>FILE PHOTO: Ariel Cohen during a panel at DLD Munich Conference 2020, Europe&#8217;s big innovation conference, Alte Kongresshalle, Munich.</p>
<p>Picture Alliance for DLD | Hubert Burda Media | AP</p>
<p>Navan, a developer of corporate travel and expense software, expects its market cap to be as high as $6.5 billion in its IPO, according to an updated regulatory filing on Friday.</p>
<p>The company said it anticipates selling shares at $24 to $26 each. Its valuation in that range would be about $3 billion less than where private investors valued Navan in 2022, when the company announced a $300 million funding round.</p>
<p><span class="QuoteInBody-quoteNameContainer" data-test="QuoteInBody" id="SpecialReportArticle-QuoteInBody-3">CoreWeave<span class="QuoteInBody-inlineButton"><span class="AddToWatchlistButton-watchlistContainer" id="-WatchlistDropdown" data-analytics-id="-WatchlistDropdown"><span class="AddToWatchlistButton-addWatchListFromTag"/></span></span></span>, <span class="QuoteInBody-quoteNameContainer" data-test="QuoteInBody" id="SpecialReportArticle-QuoteInBody-4">Circle<span class="QuoteInBody-inlineButton"><span class="AddToWatchlistButton-watchlistContainer" id="-WatchlistDropdown" data-analytics-id="-WatchlistDropdown"><span class="AddToWatchlistButton-addWatchListFromTag"/></span></span></span> and <span class="QuoteInBody-quoteNameContainer" data-test="QuoteInBody" id="SpecialReportArticle-QuoteInBody-5">Figma<span class="QuoteInBody-inlineButton"><span class="AddToWatchlistButton-watchlistContainer" id="-WatchlistDropdown" data-analytics-id="-WatchlistDropdown"><span class="AddToWatchlistButton-addWatchListFromTag"/></span></span></span> have led a resurgence in tech IPOs in 2025 after a drought that lasted about three years. Navan filed its original prospectus on Sept. 19, with plans to trade on the Nasdaq under the ticker symbol &#8220;NAVN.&#8221;</p>
<p>Last week, the U.S. government entered a shutdown that has substantially reduced operations inside of agencies including the SEC. In August, the agency said its electronic filing system, EDGAR, &#8220;is operated pursuant to a contract and thus will remain fully functional as long as funding for the contractor remains available through permitted means.&#8221;</p>
<p>Cerebras, which makes artificial intelligence chips, withdrew its registration for an IPO days after the shutdown began.</p>
<p>Navan CEO Ariel Cohen and technology chief Ilan Twig started the company under the name TripActions in 2015. It&#8217;s based in Palo Alto, California, and had around 3,400 employees at the end of July.</p>
<p>For the July quarter, Navan recorded a $38.6 million net loss on $172 million in revenue, which was up about 29% year over year. Competitors include <span class="QuoteInBody-quoteNameContainer" data-test="QuoteInBody" id="SpecialReportArticle-QuoteInBody-9">Expensify<span class="QuoteInBody-inlineButton"><span class="AddToWatchlistButton-watchlistContainer" id="-WatchlistDropdown" data-analytics-id="-WatchlistDropdown"><span class="AddToWatchlistButton-addWatchListFromTag"/></span></span></span>, <span class="QuoteInBody-quoteNameContainer" data-test="QuoteInBody" id="SpecialReportArticle-QuoteInBody-10">Oracle<span class="QuoteInBody-inlineButton"><span class="AddToWatchlistButton-watchlistContainer" id="-WatchlistDropdown" data-analytics-id="-WatchlistDropdown"><span class="AddToWatchlistButton-addWatchListFromTag"/></span></span></span> and <span class="QuoteInBody-quoteNameContainer" data-test="QuoteInBody" id="SpecialReportArticle-QuoteInBody-11">SAP<span class="QuoteInBody-inlineButton"><span class="AddToWatchlistButton-watchlistContainer" id="-WatchlistDropdown" data-analytics-id="-WatchlistDropdown"><span class="AddToWatchlistButton-addWatchListFromTag"/></span></span></span>. Expensify stock closed at $1.64on Friday, down from its $27 IPO price in 2021.</p>
<p>Navan ranked 39th on CNBC&#8217;s 2025 Disruptor 50 list, after also appearing in 2024.</p>
<p><strong>WATCH:</strong> Brex CEO on Navan partnership</p>
<p><span class="InlineVideo-videoButton"/><span/></p>
<p>The post <a rel="nofollow" href="https://www.ourstoryinsight.com/navan-sets-price-range-for-ipo-expects-market-cap-up-to-6-5-billion/">Navan sets price range for IPO, expects market cap up to $6.5 billion</a> appeared first on <a rel="nofollow" href="https://www.ourstoryinsight.com">Our Story Insight</a>.</p>
]]></content:encoded>
					
					<wfw:commentRss>https://www.ourstoryinsight.com/navan-sets-price-range-for-ipo-expects-market-cap-up-to-6-5-billion/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>Lego brick sets take new shape, keep toy industry afloat</title>
		<link>https://www.ourstoryinsight.com/lego-brick-sets-take-new-shape-keep-toy-industry-afloat/</link>
					<comments>https://www.ourstoryinsight.com/lego-brick-sets-take-new-shape-keep-toy-industry-afloat/#respond</comments>
		
		<dc:creator><![CDATA[admin]]></dc:creator>
		<pubDate>Sun, 29 Dec 2024 15:13:04 +0000</pubDate>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[afloat]]></category>
		<category><![CDATA[brick]]></category>
		<category><![CDATA[industry]]></category>
		<category><![CDATA[Lego]]></category>
		<category><![CDATA[sets]]></category>
		<category><![CDATA[shape]]></category>
		<category><![CDATA[toy]]></category>
		<guid isPermaLink="false">https://www.ourstoryinsight.com/?p=4377</guid>

					<description><![CDATA[<p>A customer reaches for a box from the Lego Dots range at the Lego A/S store in London, U.K., on March 7, 2022. Bloomberg &#124; Getty Images The toy industry is headed for its second consecutive annual sales decline, but it&#8217;s got one thing propping it up: colorful, interlocking plastic bricks. At a time when [&#8230;]</p>
<p>The post <a rel="nofollow" href="https://www.ourstoryinsight.com/lego-brick-sets-take-new-shape-keep-toy-industry-afloat/">Lego brick sets take new shape, keep toy industry afloat</a> appeared first on <a rel="nofollow" href="https://www.ourstoryinsight.com">Our Story Insight</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><span class="HighlightShare-hidden" style="top:0;left:0"/></p>
<p>A customer reaches for a box from the Lego Dots range at the Lego A/S store in London, U.K., on March 7, 2022.</p>
<p>Bloomberg | Getty Images</p>
<p>The toy industry is headed for its second consecutive annual sales decline, but it&#8217;s got one thing propping it up: colorful, interlocking plastic bricks.</p>
<p>At a time when toy companies are struggling to match the massive gains of pandemic-era sales, Lego is growing rapidly. The Danish company saw revenue jump 13% in the first six months of the year and continues to snap up market share.</p>
<p>&#8220;When you look at toy sales, Lego has just been driving all the growth in the industry this year,&#8221; said Eric Handler, managing director at Roth MKM.</p>
<p>After coming to the brink of bankruptcy in the early 2000s, Lego has reshaped its business and diversified its customer base, helping it to elevate sales even in inflationary market conditions.</p>
<p>Lego has posted positive annual revenue growth in each of the past six years.</p>
<p>Its strategy has involved delving into the world of licensing, catering to adults as well as kids, tapping into the digital gaming world, partnering with studios and streamers to bring Lego content to consumers and building manufacturing sites close to distribution hubs to smooth the supply chain.</p>
<p>Recent standouts among its tried-and-true portfolio are newly emphasized &#8220;passion points,&#8221; kits that appeal to a wide variety of consumers, from those obsessed with franchises such as Star Wars and Harry Potter to car enthusiasts and animal lovers.</p>
<p>&#8220;Lego has consistently bucked the trend the past few years,&#8221; said James Zahn, editor in chief of The Toy Book. &#8220;When other companies go down, Lego tends to go up.&#8221;</p>
<p>Zahn noted that Lego&#8217;s ability to be &#8220;ahead of the curve&#8221; has allowed it to be more nimble during times of inflation, as consumers tighten their purse strings, and to navigate upheaval in the theatrical entertainment industry and even looming tariff increases.</p>
<p>&#8220;I think, perhaps, the overarching story here is that they really are, it seems, like they&#8217;re two to three steps ahead of everybody else,&#8221; Zahn said.</p>
<h2 class="ArticleBody-subtitle">License for fun</h2>
<p>From miniature models of Emerald City from &#8220;Wicked&#8221; to a version of Wednesday and Enid&#8217;s dorm room in the Jenna Ortega-led &#8220;Wednesday,&#8221; Lego has tapped into pop culture to bring fan-favorite stories to life in brick form.</p>
<p>Licensing has long been an important strategy for toy companies. Pulling from existing and upcoming intellectual property from movies and television shows allows brands such as Lego to cater to an already robust and engaged consumer.</p>
<p>A Lego set based on Netflix&#8217;s &#8220;Wednesday.&#8221;</p>
<p>Lego</p>
<p>Lego&#8217;s first licensed partnership was in 1999 when it linked up with Lucasfilm to bring Star Wars sets to the public. Some of these kits were tied to the release of &#8220;Star Wars: Episode I – The Phantom Menace,&#8221; while others celebrated vehicles and characters from the original trilogy of films.</p>
<p>&#8220;Lego embraced adults, long before we started saying &#8216;kidults,&#8217; and they&#8217;ve managed to continue that in new ways,&#8221; said Zahn.</p>
<p>Over the past two decades, Lego has worked with hundreds of other partners to translate the likes of Harry Potter, Lord of the Rings, Ghostbusters, Marvel, DC, Jurassic Park and Pixar into building blocks.</p>
<p>More recently, the company has launched kits such as the Sanderson sisters&#8217; house from &#8220;Hocus Pocus&#8221; and even a &#8220;Jaws&#8221; set featuring the iconic shark taking down Quint&#8217;s boat.</p>
<p>&#8220;For the Lego brand, [we&#8217;ve seen] tremendous years of growth,&#8221; said Julia Goldin, chief product and marketing officer at Lego. &#8220;We made a very deliberate decision to unlock our potential with many new audiences, double down on the audiences that we already had and really ensure that we are very connected.&#8221;</p>
<h2 class="ArticleBody-subtitle">Finding new brick builders</h2>
<p>Lego isn&#8217;t stopping at franchise-based sets.</p>
<p>The company has worked to design different types of sets that cater to new audiences, ones that might not have otherwise bought or built a Lego set, Zahn said. This includes cityscape sets featuring skylines from London to New York, brick versions of famous paintings such as Vincent van Gogh&#8217;s &#8220;Starry Night&#8221; and Leonardo da Vinci&#8217;s &#8220;Mona Lisa&#8221; as well as a line of botanicals.</p>
<p>Goldin noted that Lego is &#8220;investing in bringing in new audiences to the portfolio&#8221; and creating more products for them.</p>
<p>Icons Tiny Plants by Lego.</p>
<p>James Manning &#8211; Pa Images | Pa Images | Getty Images</p>
<p>That&#8217;s why Lego has partnered with Formula 1 to create a line of F1-inspired sets that range from Duplo kits for preschool children all the way to collectible sets for adults. The partnership will also span Lego&#8217;s digital platforms, and the toy company will have a presence at future F1 auto racing events.</p>
<p>Goldin said previous car products, including a McLaren Lego set, performed well at retail, giving Lego confidence to delve deeper into the auto racing space.</p>
<p>&#8220;We always start with the audience,&#8221; she explained. &#8220;We&#8217;re always looking at, what are kids into? And we saw that F1 was one of the No. 1 most growing passions among younger kids, and also growing globally and attracting a lot of new audiences, especially women and families.&#8221;</p>
<p>Attracting new consumers has allowed Lego to drive revenue and helped to counterbalance softness in the theatrical realm.</p>
<p>Much of the toy industry&#8217;s current sales woes can be attributed to the disrupted pipeline in Hollywood production. A global pandemic followed by labor strikes left Tinsel town with fewer new releases that could have served as the basis for breakout toys.</p>
<p>The lack of kids movies, in particular, meant toy companies were not producing as many new action figures, roleplay items and other movie tie-ins.</p>
<p>But in 2023, Lego offered 780 products, around 50% of which were new items, on par with recent years.</p>
<h2 class="ArticleBody-subtitle">Delving into digital</h2>
<p>At the same time, Lego has expanded beyond its retail shelf space.</p>
<p>The company has launched several theatrical features of its own, partnered with streamers such as Disney+ to bring Marvel and Star Wars content to the small screen and even launched its own vertical within Epic Games&#8217; popular Fortnite game.</p>
<p>The expanding portfolio has kept Lego at the forefront of consumers&#8217; minds, given them alternative ways to engage with the brand and driven incremental retail purchases.</p>
<p>&#8220;We have to remember that kids, they grow up,&#8221; said Goldin. &#8220;So there&#8217;s a new generation coming all the time. I think the next five years we&#8217;ll see even more digitalization and interactivity coming into the different experiences that we can create.&#8221;</p>
<p>Goldin said with Fortnite, the company aimed to go beyond sets and create an experience. Within the larger game of Fortnite, players can participate in a Lego-based world where they construct digital Lego buildings, battle against creatures, customize their online mini figure and socialize with other Lego fans.</p>
<p>Lego CEO Niels Christiansen has repeatedly touted the importance of meeting kids where they are, noting during previous earnings reports that the company is competing for children&#8217;s time and attention. Being relevant to them and in spaces that they already occupy has translated back to sales of physical Lego kits.</p>
<p>It is a similar strategy to the one Lego has employed in partnering with Disney+ for several Star Wars and Marvel animated shows and in its recent theatrical release of a feature-length animated documentary about Pharrell Williams called &#8220;Piece by Piece.&#8221;</p>
<p>Lego Star Wars: The Skywalker Saga game allows players to relive the epic narrative of the Skywalker Saga told through the lens of hilarious Lego humor.</p>
<p>Lego | Warner Bros. Games | Lucasfilm</p>
<p>&#8220;We felt [&#8216;Piece by Piece&#8217;] really was something that was super original,&#8221; said Jill Wilfert, head of global entertainment partners and content at Lego.</p>
<p>&#8220;We want to attract a broader audience that&#8217;s going to be engaged with the brand,&#8221; Wilfert added. &#8220;So, this was something we thought would help us get there. And when we do entertainment for us, it&#8217;s really about doing those things that help us really convey the values of the brand in a super entertaining and relevant way, but it&#8217;s also something that families, people, friends, can experience together.&#8221;</p>
<p>Wilfert said Lego has several theatrical projects in development that could arrive on the big screen in the coming years.</p>
<p>In the meantime, the company plans to continue releasing episodes and shorts tied to existing shows that air on <span class="QuoteInBody-quoteNameContainer" data-test="QuoteInBody" id="RegularArticle-QuoteInBody-5">Netflix,<span class="QuoteInBody-inlineButton"><span class="AddToWatchlistButton-watchlistContainer" id="-WatchlistDropdown" data-analytics-id="-WatchlistDropdown"><span class="AddToWatchlistButton-addWatchListFromTag"/></span></span></span> Nickelodeon and YouTube.</p>
<h2 class="RelatedContent-header">Don’t miss these insights from CNBC PRO</h2>
<p>The post <a rel="nofollow" href="https://www.ourstoryinsight.com/lego-brick-sets-take-new-shape-keep-toy-industry-afloat/">Lego brick sets take new shape, keep toy industry afloat</a> appeared first on <a rel="nofollow" href="https://www.ourstoryinsight.com">Our Story Insight</a>.</p>
]]></content:encoded>
					
					<wfw:commentRss>https://www.ourstoryinsight.com/lego-brick-sets-take-new-shape-keep-toy-industry-afloat/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>Netflix sets streaming record with Christmas Day NFL games</title>
		<link>https://www.ourstoryinsight.com/netflix-sets-streaming-record-with-christmas-day-nfl-games/</link>
					<comments>https://www.ourstoryinsight.com/netflix-sets-streaming-record-with-christmas-day-nfl-games/#respond</comments>
		
		<dc:creator><![CDATA[admin]]></dc:creator>
		<pubDate>Fri, 27 Dec 2024 20:41:26 +0000</pubDate>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Christmas]]></category>
		<category><![CDATA[Day]]></category>
		<category><![CDATA[Games]]></category>
		<category><![CDATA[Netflix]]></category>
		<category><![CDATA[NFL]]></category>
		<category><![CDATA[record]]></category>
		<category><![CDATA[sets]]></category>
		<category><![CDATA[streaming]]></category>
		<guid isPermaLink="false">https://www.ourstoryinsight.com/?p=4344</guid>

					<description><![CDATA[<p>A detailed view of a Netflix Christmas Gameday sign during the regular season NFL football game between the Kansas City Chiefs and Pittsburgh Steelers on December 25, 2024 at Acrisure Stadium in Pittsburgh, PA.  Icon Sportswire &#124; Icon Sportswire &#124; Getty Images Christmas came right on time for Netflix, as the streamer set records for [&#8230;]</p>
<p>The post <a rel="nofollow" href="https://www.ourstoryinsight.com/netflix-sets-streaming-record-with-christmas-day-nfl-games/">Netflix sets streaming record with Christmas Day NFL games</a> appeared first on <a rel="nofollow" href="https://www.ourstoryinsight.com">Our Story Insight</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><span class="HighlightShare-hidden" style="top:0;left:0"/></p>
<p>A detailed view of a Netflix Christmas Gameday sign during the regular season NFL football game between the Kansas City Chiefs and Pittsburgh Steelers on December 25, 2024 at Acrisure Stadium in Pittsburgh, PA. </p>
<p>Icon Sportswire | Icon Sportswire | Getty Images</p>
<p>Christmas came right on time for <span class="QuoteInBody-quoteNameContainer" data-test="QuoteInBody" id="SpecialReportArticle-QuoteInBody-1">Netflix<span class="QuoteInBody-inlineButton"><span class="AddToWatchlistButton-watchlistContainer" id="-WatchlistDropdown" data-analytics-id="-WatchlistDropdown"><span class="AddToWatchlistButton-addWatchListFromTag"/></span></span></span>, as the streamer set records for the most streamed NFL games ever in the U.S., according to Nielsen.</p>
<p>Nearly 65 million people across the U.S. tuned in to the two NFL matchups on Christmas Day, which Netflix held exclusive rights to show. The Baltimore Ravens&#8217; victory over the Houston Texans averaged 24.3 million viewers, while the Kansas City Chiefs&#8217; win against the Pittsburgh Steelers averaged 24.1 million, according to Nielsen.</p>
<p>The U.S. audience for the Ravens versus Texans game peaked during Beyoncé&#8217;s halftime show, with more than 27 million viewers tuning in to watch the star-studded performance.</p>
<p>&#8220;Bringing our members this record-breaking day of two NFL games was the best Christmas gift we could have delivered,&#8221; Netflix Chief Content Officer Bela Bajaria said in a press release. &#8220;We&#8217;re thankful for our partnership with the NFL, all of our wonderful on-air talent, and let&#8217;s please not forget the electrifying Beyoncé and the brilliant Mariah Carey.&#8221;</p>
<p>Wednesday&#8217;s games were the first in a three-year deal between the NFL and Netflix to show Christmas matchups exclusively on the streaming giant.</p>
<p>The NFL wasn&#8217;t the only sports league to feel the Christmas cheer. The NBA — which typically dominates the Christmas sports schedule — set a record for its most-watched Christmas Day in five years, averaging 5.25 million viewers per game in the U.S. across five games throughout the day, according to Nielsen.</p>
<p>The Los Angeles Lakers&#8217; victory over the Golden State Warriors was the most watched NBA regular season and Christmas Day game in five years, averaging 7.76 million viewers and peaking with 8.32 million viewers. The first game of the day, the New York Knicks&#8217; win over the San Antonio Spurs, averaged 4.91 million viewers, making it the most watched Christmas Day opener in 13 years.</p>
<p>All in all, viewership was up 84% across the five games compared with Christmas in 2023. The games were broadcast on <span class="QuoteInBody-quoteNameContainer" data-test="QuoteInBody" id="SpecialReportArticle-QuoteInBody-3">Disney&#8217;s<span class="QuoteInBody-inlineButton"><span class="AddToWatchlistButton-watchlistContainer" id="-WatchlistDropdown" data-analytics-id="-WatchlistDropdown"><span class="AddToWatchlistButton-addWatchListFromTag"/></span></span></span> cable and streaming platforms ABC, ESPN, ESPN2, Disney+ and ESPN+.</p>
<p>The strong ratings were a welcome sign for the NBA, which is struggling with lower viewership this year.</p>
<h2 class="RelatedContent-header">Don’t miss these insights from CNBC PRO</h2>
<p>The post <a rel="nofollow" href="https://www.ourstoryinsight.com/netflix-sets-streaming-record-with-christmas-day-nfl-games/">Netflix sets streaming record with Christmas Day NFL games</a> appeared first on <a rel="nofollow" href="https://www.ourstoryinsight.com">Our Story Insight</a>.</p>
]]></content:encoded>
					
					<wfw:commentRss>https://www.ourstoryinsight.com/netflix-sets-streaming-record-with-christmas-day-nfl-games/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
			</item>
	</channel>
</rss>
