Cracker Barrel takes down pride page on website amid rebrand fiasco

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Cracker Barrel has quietly removed the Pride page from its website after facing consumer backlash over its rebranding efforts. The website link for Cracker Barrel’s Pride page, which used to boast that the company was “bringing the porch to Pride,” now redirects to its “Culture and Belonging” page. “At Cracker Barrel, welcoming people has always […]


Jaguar sales plummet after botched rebrand, EV pivot

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Jaguar sales in Europe plunged a shocking 97.5% following a botched rebrand that included a commercial featuring men in skirts to announce its upcoming pivot toward an all-electric fleet — but the cars have yet to arrive at dealerships. The luxury British automaker registered just 49 vehicles in Europe in April, compared with 1,961 vehicles […]


Jaguar reveals ‘Type 00’ concept car, first in controversial rebrand

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Image of Jaguar Type 00 concept vehicle Jaguar Famed British carmaker Jaguar revealed its new vehicle design direction Monday night with the introduction of an all-electric concept car called “Type 00.” The vehicle, pronounced “Type Zero Zero,” features a minimalistic yet somewhat gaudy design. It is boxy with sleek lights and large wheels, a notably […]