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		<title>NFL to discuss live game rights with new media partners</title>
		<link>https://www.ourstoryinsight.com/nfl-to-discuss-live-game-rights-with-new-media-partners/</link>
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		<dc:creator><![CDATA[admin]]></dc:creator>
		<pubDate>Sun, 08 Feb 2026 19:49:32 +0000</pubDate>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[discuss]]></category>
		<category><![CDATA[Game]]></category>
		<category><![CDATA[live]]></category>
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		<category><![CDATA[rights]]></category>
		<guid isPermaLink="false">https://www.ourstoryinsight.com/?p=13075</guid>

					<description><![CDATA[<p>The NFL plans to hold talks with non-traditional media companies to potentially sell them the rights to a live game, NFL Media chief Hans Schroeder told CNBC Sport on Friday. &#8220;We have other people that are both partners in a smaller sense — maybe not a full package — or people that still are in [&#8230;]</p>
<p>The post <a rel="nofollow" href="https://www.ourstoryinsight.com/nfl-to-discuss-live-game-rights-with-new-media-partners/">NFL to discuss live game rights with new media partners</a> appeared first on <a rel="nofollow" href="https://www.ourstoryinsight.com">Our Story Insight</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><span class="HighlightShare-hidden" style="top:0;left:0"/><span class="InlineVideo-videoButton"/><span/></p>
<p>The NFL plans to hold talks with non-traditional media companies to potentially sell them the rights to a live game, NFL Media chief Hans Schroeder told CNBC Sport on Friday.</p>
<p>&#8220;We have other people that are both partners in a smaller sense — maybe not a full package — or people that still are in the media landscape somewhere that would like to be an NFL live game partner,&#8221; Schroeder said in an interview from Radio Row ahead of Super Bowl LX in San Francisco. </p>
<p>&#8220;We&#8217;re going to have those conversations,&#8221; he added. &#8220;We want to understand all our options and how to think about the best model for us, for our fans, for our teams going forward. So to your question, you know, we&#8217;re going to listen and probably have a lot of different people that want to have a conversation with us. That&#8217;s very fortunate. We say that humbly, and we&#8217;re going to make sure we have those conversations to understand.&#8221;</p>
<p>Schroeder didn&#8217;t offer details on which companies could be interested in buying a live game. The NFL sold a week one game to <span class="QuoteInBody-quoteNameContainer" data-test="QuoteInBody" id="RegularArticle-QuoteInBody-1">YouTube<span class="QuoteInBody-inlineButton"><span class="AddToWatchlistButton-watchlistContainer" id="-WatchlistDropdown" data-analytics-id="-WatchlistDropdown"><span class="AddToWatchlistButton-addWatchListFromTag"/></span></span></span> last season for about $100 million &#8212; a one-off strategy that it could replicate with other digital platforms. The societal-wide shift to streaming has made digital a comparable rival to broadcast TV, which has long been the league&#8217;s preferred distribution strategy due to its reach.</p>
<p>&#8220;Now you see these big digital platforms that can reach broadcast level audiences,&#8221; Schroeder said. &#8220;That just creates more optionality.&#8221;</p>
<h2 class="RelatedContent-header">Get the CNBC Sport newsletter directly to your inbox</h2>
<p>The CNBC Sport newsletter with Alex Sherman brings you the biggest news and exclusive interviews from the worlds of sports business and media, delivered weekly to your inbox.</p>
<p>Subscribe here to get access today.</p>
<p>The NFL and its traditional media partners — <span class="QuoteInBody-quoteNameContainer" data-test="QuoteInBody" id="RegularArticle-QuoteInBody-2">Disney<span class="QuoteInBody-inlineButton"><span class="AddToWatchlistButton-watchlistContainer" id="-WatchlistDropdown" data-analytics-id="-WatchlistDropdown"><span class="AddToWatchlistButton-addWatchListFromTag"/></span></span></span>, <span class="QuoteInBody-quoteNameContainer" data-test="QuoteInBody" id="RegularArticle-QuoteInBody-3">Paramount Global<span class="QuoteInBody-inlineButton"><span class="AddToWatchlistButton-watchlistContainer" id="-WatchlistDropdown" data-analytics-id="-WatchlistDropdown"><span class="AddToWatchlistButton-addWatchListFromTag"/></span></span></span>, <span class="QuoteInBody-quoteNameContainer" data-test="QuoteInBody" id="RegularArticle-QuoteInBody-4">Comcast<span class="QuoteInBody-inlineButton"><span class="AddToWatchlistButton-watchlistContainer" id="-WatchlistDropdown" data-analytics-id="-WatchlistDropdown"><span class="AddToWatchlistButton-addWatchListFromTag"/></span></span></span>&#8216;s NBCUniversal and <span class="QuoteInBody-quoteNameContainer" data-test="QuoteInBody" id="RegularArticle-QuoteInBody-5">Amazon<span class="QuoteInBody-inlineButton"><span class="AddToWatchlistButton-watchlistContainer" id="-WatchlistDropdown" data-analytics-id="-WatchlistDropdown"><span class="AddToWatchlistButton-addWatchListFromTag"/></span></span></span> — will likely begin discussing a new media rights later this year, four years ahead of the current agreement&#8217;s opt-out clause, according to people familiar with the matter. Schroeder echoed NFL Commissioner Roger Goodell&#8217;s comments to CNBC in September that the league would be open to having those talks.</p>
<p>&#8220;I&#8217;m sure they&#8217;re doing work on their end when the time&#8217;s right, because they either want to sort of press the &#8216;engage&#8217; button or the commissioner says, &#8216;Hey, let&#8217;s go do this,'&#8221; Schroeder said.</p>
<p>The NFL is expanding the number of international games to nine next season — a record high. The league may sell a new package of some of those games to a media partner as soon as next year, he said.</p>
<p>&#8220;That&#8217;ll be one of the things we look at,&#8221; Schroeder said.</p>
<p>The post <a rel="nofollow" href="https://www.ourstoryinsight.com/nfl-to-discuss-live-game-rights-with-new-media-partners/">NFL to discuss live game rights with new media partners</a> appeared first on <a rel="nofollow" href="https://www.ourstoryinsight.com">Our Story Insight</a>.</p>
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		<title>Walmart partners with Google Gemini on shopping tool</title>
		<link>https://www.ourstoryinsight.com/walmart-partners-with-google-gemini-on-shopping-tool/</link>
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		<dc:creator><![CDATA[admin]]></dc:creator>
		<pubDate>Mon, 12 Jan 2026 00:36:18 +0000</pubDate>
				<category><![CDATA[Technology]]></category>
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		<guid isPermaLink="false">https://www.ourstoryinsight.com/?p=12249</guid>

					<description><![CDATA[<p>A Walmart sign hangs on the exterior of the store on Nov. 20, 2025 in Hollywood, Florida. Joe Raedle &#124; Getty Images Walmart and Google said Sunday that shoppers will soon be able to use Google&#8217;s artificial intelligence assistant Gemini to more easily discover and buy products from the retail giant and its warehouse club, [&#8230;]</p>
<p>The post <a rel="nofollow" href="https://www.ourstoryinsight.com/walmart-partners-with-google-gemini-on-shopping-tool/">Walmart partners with Google Gemini on shopping tool</a> appeared first on <a rel="nofollow" href="https://www.ourstoryinsight.com">Our Story Insight</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><span class="HighlightShare-hidden" style="top:0;left:0" /></p>
<p>A Walmart sign hangs on the exterior of the store on Nov. 20, 2025 in Hollywood, Florida. </p>
<p>Joe Raedle | Getty Images</p>
<p><span class="QuoteInBody-quoteNameContainer" data-test="QuoteInBody" id="RegularArticle-QuoteInBody-1">Walmart<span class="QuoteInBody-inlineButton"><span class="AddToWatchlistButton-watchlistContainer" id="-WatchlistDropdown" data-analytics-id="-WatchlistDropdown"><span class="AddToWatchlistButton-addWatchListFromTag" /></span></span></span> and <span class="QuoteInBody-quoteNameContainer" data-test="QuoteInBody" id="RegularArticle-QuoteInBody-2">Google<span class="QuoteInBody-inlineButton"><span class="AddToWatchlistButton-watchlistContainer" id="-WatchlistDropdown" data-analytics-id="-WatchlistDropdown"><span class="AddToWatchlistButton-addWatchListFromTag" /></span></span></span> said Sunday that shoppers will soon be able to use Google&#8217;s artificial intelligence assistant Gemini to more easily discover and buy products from the retail giant and its warehouse club, Sam&#8217;s Club.</p>
<p>Incoming Walmart CEO John Furner and Google CEO Sundar Pichai announced that the companies have teamed up on stage at the National Retail Federation&#8217;s Big Show, an annual industry conference held at New York City&#8217;s Javits Center. </p>
<p>The CEOs did not say when the new feature will launch or share financial terms. The company said the experience will start first in the U.S. and then expand internationally.</p>
<p>With the Google deal, Walmart is boosting its effort to keep up with customers who are using AI chatbots to save time or look for inspiration. Walmart announced a deal with a rival to Gemini, OpenAI&#8217;s ChatGPT, in October to allow shoppers to make purchases with &#8220;Instant Checkout,&#8221; a feature that allows them to buy an item without leaving the AI chatbot. OpenAI recently launched that feature with Walmart and it has Instant Checkout deals with other retailers, including <span class="QuoteInBody-quoteNameContainer" data-test="QuoteInBody" id="RegularArticle-QuoteInBody-5">Etsy<span class="QuoteInBody-inlineButton"><span class="AddToWatchlistButton-watchlistContainer" id="-WatchlistDropdown" data-analytics-id="-WatchlistDropdown"><span class="AddToWatchlistButton-addWatchListFromTag" /></span></span></span> and several <span class="QuoteInBody-quoteNameContainer" data-test="QuoteInBody" id="RegularArticle-QuoteInBody-6">Shopify<span class="QuoteInBody-inlineButton"><span class="AddToWatchlistButton-watchlistContainer" id="-WatchlistDropdown" data-analytics-id="-WatchlistDropdown"><span class="AddToWatchlistButton-addWatchListFromTag" /></span></span></span> merchants like Skims, Vuori and Spanx.</p>
<p>Walmart also has its own AI chatbot, a yellow smiley-faced assistant on its app called Sparky.</p>
<p>&#8220;The transition from traditional web or app search to agent-led commerce represents the next great evolution in retail,&#8221; Furner said in a news release. &#8220;We aren&#8217;t just watching the shift, we are driving it.&#8221;</p>
<p>In his remarks on stage, Furner, who will step into Walmart&#8217;s top role on Feb. 1, said Walmart is &#8220;rewriting the retail playbook&#8221; and, with AI, it&#8217;s &#8220;trying to close the gap between I want it and I have it.&#8221;</p>
<p>Pichai said that Google is excited to work with Walmart and described the adoption of AI as a &#8220;transformative&#8221; moment.</p>
<p>For Walmart, the evolution of customers&#8217; shopping habits — such as searches that start in an AI chatbot rather than its own app or website — is reshaping the retailer&#8217;s digital strategy. In a statement, David Guggina, Walmart U.S.&#8217;s chief ecommerce officer, said agentic AI &#8220;helps us meet customers earlier in their shopping journey and in more places.&#8221; </p>
<p>&#8220;Over time, these agents will make it easier for customers to find what they need, want and love,&#8221; he said.</p>
<p>Walmart leaders have also been vocal about how AI will change the workforce and employees&#8217; roles, comments that carry additional weight as the company is the largest private employer in the U.S.</p>
<p>Walmart CEO Doug McMillon, who is retiring and will be succeeded by Furner, has spoken about the sweeping impact of the technology, saying that &#8220;it&#8217;s very clear that AI is going to change literally every job.&#8221;</p>
<p>The post <a rel="nofollow" href="https://www.ourstoryinsight.com/walmart-partners-with-google-gemini-on-shopping-tool/">Walmart partners with Google Gemini on shopping tool</a> appeared first on <a rel="nofollow" href="https://www.ourstoryinsight.com">Our Story Insight</a>.</p>
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		<title>Walmart partners with OpenAI for ChatGPT assisted shopping</title>
		<link>https://www.ourstoryinsight.com/walmart-partners-with-openai-for-chatgpt-assisted-shopping/</link>
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		<dc:creator><![CDATA[admin]]></dc:creator>
		<pubDate>Wed, 15 Oct 2025 00:40:11 +0000</pubDate>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[assisted]]></category>
		<category><![CDATA[ChatGPT]]></category>
		<category><![CDATA[OpenAI]]></category>
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		<guid isPermaLink="false">https://www.ourstoryinsight.com/?p=9981</guid>

					<description><![CDATA[<p>Walmart said Tuesday it was partnering with OpenAI to enable customers and Sam’s Club members to shop directly within ChatGPT, using the AI chatbot’s Instant Checkout feature. The world’s largest retailer is expanding its use of artificial intelligence as companies across sectors adopt the technology to simplify tasks and cut costs. Walmart has announced AI tools including generative AI-powered ‘Sparky,’ [&#8230;]</p>
<p>The post <a rel="nofollow" href="https://www.ourstoryinsight.com/walmart-partners-with-openai-for-chatgpt-assisted-shopping/">Walmart partners with OpenAI for ChatGPT assisted shopping</a> appeared first on <a rel="nofollow" href="https://www.ourstoryinsight.com">Our Story Insight</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>Walmart said Tuesday it was partnering with OpenAI to enable customers and Sam’s Club members to shop directly within ChatGPT, using the AI chatbot’s Instant Checkout feature.</p>
<p>The world’s largest retailer is expanding its use of artificial intelligence as companies across sectors adopt the technology to simplify tasks and cut costs.</p>
<p>Walmart has announced AI tools including generative AI-powered ‘Sparky,’ which is available on its app to assist customers with product suggestions or summarizing product reviews, among other options.</p>
<p>Walmart, the world’s largest retailer is expanding its use of artificial intelligence as companies across sectors adopt the technology. <span class="credit">REUTERS</span></p>
<p>The company’s growing investment in AI is also aimed at closing the gap with online behemoth Amazon, which had a head start with its chatbot, Rufus, a Gen AI-powered shopping assistant that answers various shopping queries.</p>
<p>Walmart’s tie-up with the ChatGPT-maker follows a similar partnership OpenAI announced last month with Etsy and Shopify.</p>
<p>About 15% of total referral traffic for Walmart in September was from ChatGPT, up from 9.5% in August, data from SimilarWeb showed.</p>
<p>However, referrals are only a minor source of traffic and ChatGPT referrals accounted for less than 1% of total web traffic for Walmart, the research firm said.</p>
<p>Walmart shares were up about 5% on Tuesday.</p>
<p>The post <a rel="nofollow" href="https://www.ourstoryinsight.com/walmart-partners-with-openai-for-chatgpt-assisted-shopping/">Walmart partners with OpenAI for ChatGPT assisted shopping</a> appeared first on <a rel="nofollow" href="https://www.ourstoryinsight.com">Our Story Insight</a>.</p>
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		<title>BetMGM partners with BetBlocker in responsible gambling push</title>
		<link>https://www.ourstoryinsight.com/betmgm-partners-with-betblocker-in-responsible-gambling-push/</link>
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		<dc:creator><![CDATA[admin]]></dc:creator>
		<pubDate>Wed, 15 Oct 2025 00:05:15 +0000</pubDate>
				<category><![CDATA[Technology]]></category>
		<category><![CDATA[BetBlocker]]></category>
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		<guid isPermaLink="false">https://www.ourstoryinsight.com/?p=9978</guid>

					<description><![CDATA[<p>As companies attempt to deepen their protections against gambling harm, BetMGM International has partnered with BetBlocker to increase its responsible gambling initiatives. The new addition will be signalled via BetMGM’s website, where a page dedicated to tools to prevent gambling harm now has a section just for BetBlocker. BetBlocker is an app that allows users [&#8230;]</p>
<p>The post <a rel="nofollow" href="https://www.ourstoryinsight.com/betmgm-partners-with-betblocker-in-responsible-gambling-push/">BetMGM partners with BetBlocker in responsible gambling push</a> appeared first on <a rel="nofollow" href="https://www.ourstoryinsight.com">Our Story Insight</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>As companies attempt to deepen their protections against gambling harm, BetMGM International has partnered with BetBlocker to increase its responsible gambling initiatives. The new addition will be signalled via BetMGM’s website, where a page dedicated to tools to prevent gambling harm now has a section just for BetBlocker.</p>
<p>BetBlocker is an app that allows users to set it to block gambling websites. It’ll even give options for VPN services for people trying to skirt around it. Contained within the app is a list of websites that it adds to exclusion lists on the device to prevent access. Once activated, the pages simply will not load until it’s deactivated or the user finds a way around it.</p>
<p>Stake, the crypto-backed gambling site, also partnered with BetBlocker in 2024, and in August 2025, a Finnish company, Casino Guru, began work on localization for the app.</p>
<h2/>
<p>Reported by Gambling Insider, Pedro Romero, the Chief of Safer Gambling Partnerships for BetBlocker, said:</p>
<p>“We are very excited to announce that MGM Resorts International has partnered with BetBlocker to strengthen player protection efforts.</p>
<p>“This collaboration reflects a shared commitment to making safer gambling tools accessible, visible, and stigma-free, ensuring that help is always within reach.</p>
<p>“Big thanks to the MGM team and especially to Garrett and Richard for their leadership and support in prioritising safer gambling and digital wellbeing.”</p>
<h2><span id="betmgm_and_others_increase_safety">BetMGM and others increase safety</span></h2>
<p>Multiple companies have begun moving to increase safety around gambling, as its prevalence increases worldwide. With huge risks on offshore and unregulated sites, as well as the creeping “social gaming”, like sweepstakes casinos, it’s never been more important to provide security for the customer.</p>
<p>In September, BetMGM made other moves in the space, partnering up with the American Gaming Association (AGA) to run a Responsible Gaming Education Month. Earlier, in July, the company also brought in its ex-NBA star and company ambassador to promote responsible gambling in Puerto Rico.</p>
<p>Featured image: BetMGM</p>
<p>The post <a rel="nofollow" href="https://www.ourstoryinsight.com/betmgm-partners-with-betblocker-in-responsible-gambling-push/">BetMGM partners with BetBlocker in responsible gambling push</a> appeared first on <a rel="nofollow" href="https://www.ourstoryinsight.com">Our Story Insight</a>.</p>
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		<title>EstrelaBet partners with Stats Perform to expand live soccer betting</title>
		<link>https://www.ourstoryinsight.com/estrelabet-partners-with-stats-perform-to-expand-live-soccer-betting/</link>
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		<dc:creator><![CDATA[admin]]></dc:creator>
		<pubDate>Thu, 11 Sep 2025 07:35:21 +0000</pubDate>
				<category><![CDATA[Technology]]></category>
		<category><![CDATA[betting]]></category>
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		<guid isPermaLink="false">https://www.ourstoryinsight.com/?p=9332</guid>

					<description><![CDATA[<p>EstrelaBet, a Brazilian gaming technology company, has signed a multi-year deal with Stats Perform, a leader in sports data and artificial intelligence. Through this partnership, EstrelaBet customers are expected to get access to a much wider range of live soccer streaming and betting options. This follows EstrelaBet’s partnership with Inspired Entertainment last month, expanding its [&#8230;]</p>
<p>The post <a rel="nofollow" href="https://www.ourstoryinsight.com/estrelabet-partners-with-stats-perform-to-expand-live-soccer-betting/">EstrelaBet partners with Stats Perform to expand live soccer betting</a> appeared first on <a rel="nofollow" href="https://www.ourstoryinsight.com">Our Story Insight</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>EstrelaBet, a Brazilian gaming technology company, has signed a multi-year deal with Stats Perform, a leader in sports data and artificial intelligence. Through this partnership, EstrelaBet customers are expected to get access to a much wider range of live soccer streaming and betting options. This follows EstrelaBet’s partnership with Inspired Entertainment last month, expanding its V-Play football platform.</p>
<p>The agreement brings Stats Perform’s Bet LiveStreams service to EstrelaBet, which covers more than 20,000 professional men’s and women’s matches every year across 80 competitions worldwide. Fans will be able to watch games from Spain’s LaLiga, the English Football League and Carabao Cup, various Concacaf tournaments, South American leagues in countries like Argentina, Colombia, Chile, Peru, Ecuador, Bolivia and Mexico, along with competitions in Asia.</p>
<blockquote class="twitter-tweet" data-width="525" data-dnt="true">
<p lang="en" dir="ltr">Ushering in a new era of <a href="https://twitter.com/hashtag/Opta?src=hash&amp;ref_src=twsrc%5Etfw">#Opta</a>-powered premium live football streaming and stats markets.</p>
<p><img src="https://s.w.org/images/core/emoji/17.0.2/72x72/1f91d.png" alt="🤝" class="wp-smiley" style="height: 1em; max-height: 1em;" /><a href="https://twitter.com/EstrelaBet?ref_src=twsrc%5Etfw">@EstrelaBet</a> have partnered with Stats Perform to provide a more innovative and engaging betting experience, covering 20,000+ matches across 80 competitions.</p>
<p><img src="https://s.w.org/images/core/emoji/17.0.2/72x72/27a1.png" alt="➡" class="wp-smiley" style="height: 1em; max-height: 1em;" /> <a href="https://t.co/lIEMw6U2xX">https://t.co/lIEMw6U2xX</a> <a href="https://t.co/wrLTgYmSb9">pic.twitter.com/wrLTgYmSb9</a></p>
<p>&mdash; Stats Perform (@StatsPerform) <a href="https://twitter.com/StatsPerform/status/1965403085301526790?ref_src=twsrc%5Etfw">September 9, 2025</a></p></blockquote>
<p><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></p>
<p>On top of live streams, customers will also be able to bet on in-depth player and team stats powered by Opta data. Altenar, an accredited Opta for Betting partner, will create and settle specialized betting markets for more than 90 competitions and 11,000 matches each year.</p>
<h2><span id="estrelabet_and_stats_perform_deal_a_major_upgrade">EstrelaBet and Stats Perform deal a ‘major upgrade’</span></h2>
<p>In a press release, Fellipe Fraga, EstrelaBet’s Chief Business Officer, said the updates are aimed at building stronger customer trust and keeping fans more engaged: “These are two major upgrades for EstrelaBet. Firstly, it’s vital for customer trust for us to build stats betting experiences with the same consistently-collected soccer data used globally by the biggest professional teams, broadcasters and media, and that is Opta.</p>
<p>“Secondly, the quality and scale of Stats Perform’s premium live streaming package means our customers can quickly watch lots of the games they’re betting on, which further increases their entertainment and enjoyment from our sportsbook.”</p>
<p>Steve Xeller, Chief Revenue Officer at Stats Perform, said the deal reflects the company’s commitment to expanding live sports data services. “Live streaming creates the ultimate trusted and entertaining in-play betting experience, and we’ve built a popular official rights portfolio, especially in football, delivered through award-winning technology.</p>
<p>“We’ve also invested heavily in expanding the range of competitions covered by our specialist Opta API for sportsbooks. These investments ensure that operators like EstrelaBet, and partners like Altenar, can create personalised, innovative, and engaging sports betting experiences. We look forward to seeing the results they achieve.”</p>
<p>Earlier this year, Bet LiveStreams picked up two big honors. It was named Industry Innovation of the Year for South America at the SBC Americas Awards and also took home the title of Live Streaming Supplier of the Year at the EGR Awards.</p>
<p>Featured image: EstrelaBet / Stats Perform via World Lotteries</p>
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<p>The post <a rel="nofollow" href="https://www.ourstoryinsight.com/estrelabet-partners-with-stats-perform-to-expand-live-soccer-betting/">EstrelaBet partners with Stats Perform to expand live soccer betting</a> appeared first on <a rel="nofollow" href="https://www.ourstoryinsight.com">Our Story Insight</a>.</p>
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		<title>How Bill Chisholm shocked even partners at his own firm with Boston Celtics bid &#8212; as speculation swirls over whether he can pay</title>
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		<pubDate>Mon, 24 Mar 2025 20:13:17 +0000</pubDate>
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		<guid isPermaLink="false">https://www.ourstoryinsight.com/?p=6032</guid>

					<description><![CDATA[<p>A few weeks ago, Bill Chisholm told partners at his private equity firm that he was going to buy a basketball team. It wasn’t just any basketball team, mind you – it was the Boston Celtics. The partners at his firm, Symphony Technology Group, were concerned. Where would he get the money? Surely not from [&#8230;]</p>
<p>The post <a rel="nofollow" href="https://www.ourstoryinsight.com/how-bill-chisholm-shocked-even-partners-at-his-own-firm-with-boston-celtics-bid-as-speculation-swirls-over-whether-he-can-pay/">How Bill Chisholm shocked even partners at his own firm with Boston Celtics bid &#8212; as speculation swirls over whether he can pay</a> appeared first on <a rel="nofollow" href="https://www.ourstoryinsight.com">Our Story Insight</a>.</p>
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										<content:encoded><![CDATA[<p>A few weeks ago, Bill Chisholm told partners at his private equity firm that he was going to buy a basketball team. It wasn’t just any basketball team, mind you – it was the Boston Celtics.</p>
<p>The partners at his firm, Symphony Technology Group, were concerned. Where would he get the money? Surely not from their smallish PE fund based in Menlo Park, Calif., with just $10 billion in assets?</p>
<p>His answer was emphatic: He and his investors — a slew of rich dudes as well as another, larger private equity house – had put together the money even if most of it isn’t his. And as of last week, Chisholm is said to have convinced skeptical partners at Symphony that he actually can buy the Celtics in a record-setting, $6.1 billion deal.</p>
<p>Bill Chisholm is said to have convinced skeptical partners at Symphony that he actually can buy the Celtics in a record-setting, $6.1 billion deal. <span class="credit">Symphony Technology Group</span></p>
<p>Yet, nearly a week after revealing his stunning bid, he has yet to convince many in the sports business world, on Wall Street and even among his dealmaking colleagues in Silicon Valley. Symphony is known for mid-sized buyouts and investments. Chisholm himself is scarcely known on Wall Street or in the sports business.</p>
<p>Then there’s the strict rules for buying a team imposed by the NBA.</p>
<p>A prospective owner – or so-called “control person” – must come up with cash, not debt. It must be 15% of the deal price, half of which needs to be delivered immediately, and the other half in three years’ time. That means Chisholm would need to plunk down at least $450 million in cash now, and the rest later – no small chunk of change for anyone who’s not a billionaire several times over.</p>
<p>For comparison, buyout baron Josh Harris, one of the co-founders of PE giant Apollo Management, set the previous record price for buying NFL’s Washington Commanders for $6.05 billion. He’s worth more than $10 billion.</p>
<p>Josh Harris, one of the co-founders of PE giant Apollo Management, set the previous record price for buying NFL’s Washington Commanders for $6.05 billion.  <span class="credit">Getty Images</span></p>
<p>Other nagging questions linger. Chisholm lives in California, not Boston. He isn’t even a season ticket holder. (An associate says he grew up in the Boston area and watches nearly every game on TV).</p>
<p>One NBA owner told The Post “I have no clue who he is.” A banker who knows him from Silicon Valley deal making says: “This doesn’t add up.”</p>
<p>One of those skeptics also appears to be Steve Pagliuca, a senior adviser to the giant PE firm Bain Capital, and a minority owner of the team (Pagliuca did not return a request for comment).</p>
<p>“Pags,” as he is known locally, is a voluble presence on the Boston sports scene. Recently, he tried to throw shade on Chisholm’s bid, posting on X that his own bid “was a fully guaranteed offer at a record price…we had no debt or private equity money that would potentially hamstring our ability to compete in the future.”</p>
<p>The Celtics have one of the highest payrolls in the NBA, and high debt levels from the new owners could make that difficult to meet. <span class="credit">Getty Images</span></p>
<p>The Celtics, it should be noted, have one of the highest payrolls in the NBA, and high debt levels from the new owners could make that difficult to meet.</p>
<p>The 56-year-old Chisholm declined to comment on any of this. But people who know Chisholm and bankers representing the current owners, the father-and-son team of Irv and Wyc Grousbeck, say he meets all of the league’s requirements.</p>
<p>One associate says he is worth close to $4 billion, the result of three decades of steady deal making after leaving Dartmouth to embark on a career in private equity. He told his partners in the meeting a few weeks ago he plans to come up with $500 million in cash now and $500 million later to meet the league requirements, sources confirmed to The Post.</p>
<p>Bankers, meanwhile, say his bid fairly bested marquee names in the business of sports – including Pagliuca.</p>
<p>Celtics owner Wyc Grousbeck and minority owner Steve Pagliuca in 2012. Pagliuca said his bid “had no debt or private equity money that would potentially hamstring our ability to compete in the future.” <span class="credit">AP</span></p>
<p>Chisholm hired Goldman Sachs to assemble his equity team, but also worked closely with Grousbeck’s formidable banking ensemble: Gregg Lemkau, the long-time Goldman Sachs dealmaker who now runs BDT &#038; MSD Partners; and Mary Erdoes, the powerful head of JPMorgan’s wealth management business.</p>
<p>“Mary would never give the greenlight to this unless he has the money,” said one top JPMorgan executive with knowledge of the matter. A person close to Lemkau added of Chisolm: “His was by far the highest bid,” adding that “it’s financed” – Wall Street jargon meaning debt to pay for the deal is all lined up.</p>
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<p>A person close to Chisholm denies that he put up any debt in the deal himself, though this person also declined to comment on any borrowing by other equity players. In addition to several investors who haven’t weren’t mentioned in the press release for the deal, Chisholm’s money includes a $1 billion-plus commitment from the PE firm Sixth Street, which is well known in sports circles. Sixth Street has the largest single investment in the team.</p>
<p>It doesn’t hurt to know that Lemkau, the banker repping the Grousbecks, and Chisholm go way back. Both are Dartmouth grads and played on the school’s soccer team together. People who know them say they’re not besties but they have stayed in touch over the years and remain friendly.</p>
<p>“There’s a lot of rumors out there about Bill’s bid, but it’s from parties with an agenda,” said one person close to Chisholm. “His money is real.”</p>
<p>The post <a rel="nofollow" href="https://www.ourstoryinsight.com/how-bill-chisholm-shocked-even-partners-at-his-own-firm-with-boston-celtics-bid-as-speculation-swirls-over-whether-he-can-pay/">How Bill Chisholm shocked even partners at his own firm with Boston Celtics bid &#8212; as speculation swirls over whether he can pay</a> appeared first on <a rel="nofollow" href="https://www.ourstoryinsight.com">Our Story Insight</a>.</p>
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