Product that tells our story
A shopper carries Nike bags in San Francisco, California, US, on Wednesday, Dec. 17, 2025. David Paul Morris | Bloomberg | Getty Images Nike on Thursday posted quarterly earnings and revenue that topped Wall Street’s estimates, as strength in North America helped to offset a plunge in China sales. The company’s stock slid about 10% […]
Nike on Tuesday posted surprise sales growth in its fiscal first quarter but said it still has work ahead to execute its turnaround as it warned it expects sales to fall again during most of the holiday shopping season. Nike expects sales during its current quarter, which runs generally from early September to early December, […]
NFL MVP Josh Allen signs with New Balance. Courtesy of New Balance NFL MVP Josh Allen has left Nike to sign an endorsement deal with New Balance. The Buffalo Bills quarterback announced the news on Friday in a letter to his hometown of Firebaugh, California. The deal is a major win for Massachusetts-based New Balance. […]
The retail industry is breathing a sigh of relief after it appeared to avoid the worst case scenario on Vietnam tariffs. But some executives believe the tentative trade deal President Donald Trump announced Wednesday is still bad for business and could have a chilling effect on consumer spending. “It’s a lot better news than where […]
Nike stock soared 17% on Friday after the company said the worst of its struggles are behind it, following a better-than-feared fiscal fourth-quarter earnings report. Nike on Thursday reiterated it would take the biggest financial hit from its turnaround plan during the quarter, soothing investors who worried President Donald Trump’s tariff hikes on key Nike […]
Nike said Thursday it would cut its reliance on production in China to mitigate the impact from US tariffs on imports, and forecast a smaller drop in first-quarter revenue than expected by analysts, sending its shares up 11% in extended trading. President Trump’s sweeping tariffs on key trading partners could add around $1 billion to Nike’s costs, […]
Nike on Thursday said it expects sales and profit declines to moderate ahead, after the sneaker giant took its biggest financial hit yet from its turnaround plan during its fiscal fourth quarter. While the worst could be behind the company, it has new challenges like tariffs to face, making a tough turnaround that much more […]
NikeSKIMS, a new brand from NIKE Inc. and SKIMS. Courtesy: NikeSKIMS Kim Kardashian fans are going to have to wait a little longer for the highly anticipated NikeSKIMS line. The activewear line will launch later this year instead of in the spring, like the companies had originally announced, because of production delays, according to a […]
In 2013, Stephen Curry shocked the sneaker world by signing with then-upstart athletic company Under Armour over basketball powerhouse Nike. At the time, Nike controlled the vast majority of the NBA sneaker market. Under Armour was virtually unheard of in the basketball space. “We’re the underdog brand. We’re for the ones that were maybe born […]
Customers shop at a Bath & Body Works store in Hayward, California, on June 12, 2024. Justin Sullivan | Getty Images Bath & Body Works has a new chief executive officer, its second in less than 3 years. The personal care, home and beauty retailer has named Daniel Heaf as its new CEO, effectively immediately, […]
