DOJ investigating NFL over media rights and antitrust concerns

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The U.S. Department of Justice has opened an investigation into the NFL over potential anticompetitive tactics, a government official told CNBC. The investigation stems from questions about “affordability for consumers and creating an even playing field for providers,” the official said. The government’s investigation comes as the NFL is looking to renegotiate media rights deals […]


NFL discussing deal with Paramount that could be extra $1 billion

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NFL Commissioner Roger Goodell at the CNBC CEO Council in Arizona, May 19, 2025. Chris Coduto | CNBC The NFL and Paramount Skydance‘s renewal talks on a deal to keep the league’s Sunday games on CBS are beginning to take shape, CNBC has learned. NFL and CBS executives are negotiating a price increase, with a […]


Roger Goodell thinks his reckless NFL antics will come without consequence — just see Bad Bunny

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They’re all useful idiots. That must have been Roger Goodell’s opinion of typical NFL fans as he force-fed them Bad Bunny’s Super Bowl halftime show — a seamy spectacle that made parents cringe and would make a lefty college professor proud. And the NFL commissioner may have a point. The typical NFL fan — who […]


NFL to discuss live game rights with new media partners

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The NFL plans to hold talks with non-traditional media companies to potentially sell them the rights to a live game, NFL Media chief Hans Schroeder told CNBC Sport on Friday. “We have other people that are both partners in a smaller sense — maybe not a full package — or people that still are in […]


Lululemon is partnering with the NFL to release apparel

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Sign at the entrance to the Lululemon store in Midtown Manhattan. Erik Mcgregor | Lightrocket | Getty Images Lululemon is partnering with the NFL to launch an apparel collection featuring the logos of all 32 NFL teams, the company and league announced Monday. It will mark the first time the retailer has offered officially licensed […]


Target and Walmart trading cards growth like NFL for holiday season

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Trading cards of the game “Magic” are located in a shop where a “Magic” tournament is taking place. Frank Rumpenhorst | picture alliance | Getty Images As screentime soars and technology races ahead, a low-tech pastime is back in a big way: collecting trading cards. The cardstock depicting everything from NFL standouts to Pokémon and […]


NFL MVP Josh Allen leaves Nike to sign with New Balance

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NFL MVP Josh Allen signs with New Balance. Courtesy of New Balance NFL MVP Josh Allen has left Nike to sign an endorsement deal with New Balance. The Buffalo Bills quarterback announced the news on Friday in a letter to his hometown of Firebaugh, California. The deal is a major win for Massachusetts-based New Balance. […]


Robinhood launches NFL and college football prediction markets

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The logo of Robinhood Markets is seen at a pop-up event on Wall Street after the company’s initial public offering in New York City on July 29, 2021. Andrew Kelly | Reuters Robinhood announced Tuesday that the online broker is launching new prediction markets for professional and college-level football. Customers will now be able to […]


NFL to fine players for reselling Super Bowl tickets at a profit

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A detail shot of the Lombardi Trophy next to Kansas City Chiefs and Philadelphia Eagles helmets prior to a news conference on February 03, 2025 in New Orleans, Louisiana ahead of the NFL Super Bowl LIX football game between the Philadelphia Eagles and the Kansas City Chiefs. Kevin Sabitus | Getty Images Sport | Getty […]


Patrick Mahomes talks Throne Coffee investment, 18 game NFL season

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Kansas City Chiefs quarterback Patrick Mahomes has added “coffee entrepreneur” to his already packed resume. The three-time Super Bowl champion has invested in Throne Sport Coffee, adding to the 29-year-old superstar’s portfolio off the field. As his Chiefs and the rest of the NFL gear up for the upcoming season, Mahomes spoke to CNBC about […]