CEO Michael Fiddelke merchandise plans

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A Target store in Chicago, Feb. 10, 2026. Scott Olson | Getty Images MINNEAPOLIS — Target customers will soon see changes on the retailer’s shelves, as the company tries to woo back shoppers during a turnaround effort that has started to catch Wall Street’s eye. Among those shifts, Target will add more fresh and trendy […]


Columbia Sportswear sues Columbia University, alleging merchandise too similar and causes confusion

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For decades, T-shirts, sweatshirts and other clothing under the Columbia Sportswear brand and clothing emblazoned with the Columbia University name coexisted more or less peacefully without confusion. But now, the Portland-based outdoor retailer has sued the New York-based university over alleged trademark infringement and a breach of contract, among other charges. It claims that the […]


How NFL is getting rid of Kansas City Chiefs’ Super Bowl merchandise

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If you think the Kansas City Chiefs’ brutal Super Bowl loss was embarrassing, think of all of the merchandise that got printed beforehand to celebrate a win — and which now needs to disappear. Every January, the National Football League is presented with a problem: Two teams play in the Super Bowl, but only one […]