Cracker Barrel ends partnership with consulting firm Prophet — behind logo change after intense backlash

Cracker Barrel is ending its partnership with Prophet, the consulting firm behind its failed rebrand. The chain faced intense backlash after unveiling a new logo and redesigned stores that longtime fans said stripped away what they loved most about the brand. Cracker Barrel’s restaurants, long known for their kitschy Americana décor, were recast in a […]