Intense backlash to Matt Rife ad left makeup company ‘very surprised,’ brand executive says
One executive for makeup brand e.l.f. is trying to turn down the social media temperature after her company’s latest ad sparked outrage among users for starring stand-up comic Matt Rife. In an interview with the outlet “Business of Fashion” (BOF), the beauty brand’s chief marketing officer, Kory Marchisotto, spoke about what went wrong with its […]
