Jaguar sales plummet after botched rebrand, EV pivot

admin July 2, 2025 0 Comments

Jaguar sales in Europe plunged a shocking 97.5% following a botched rebrand that included a commercial featuring men in skirts to announce its upcoming pivot toward an all-electric fleet — but the cars have yet to arrive at dealerships. The luxury British automaker registered just 49 vehicles in Europe in April, compared with 1,961 vehicles […]

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Jaguar reveals ‘Type 00’ concept car, first in controversial rebrand

admin December 3, 2024 0 Comments

Image of Jaguar Type 00 concept vehicle Jaguar Famed British carmaker Jaguar revealed its new vehicle design direction Monday night with the introduction of an all-electric concept car called “Type 00.” The vehicle, pronounced “Type Zero Zero,” features a minimalistic yet somewhat gaudy design. It is boxy with sleek lights and large wheels, a notably […]

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