The retail giant’s new brand features more than 1,000 grocery items, ranging from milk and olive oil to produce, meat and seafood, with most products priced under $5.

The launch comes “during a time when consumers are particularly price-conscious,” according to Jason Buechel, vice president of Amazon Worldwide Grocery Stores and CEO of Whole Foods Market.

“With Amazon Grocery, we’re simplifying how customers discover and shop our extensive private label food selection while maintaining the quality and value our customers expect and deserve,” Buechel said in a statement.

The selection spans grocery categories, from cage-free eggs and pre-sliced bagels to shredded Parmesan, baby carrots and ground beef, with most products having earned ratings of 4 stars or higher by shoppers, according to an announcement from the company.

Amazon’s private-label brand merges popular items from Amazon Fresh and Happy Belly into one collection. Amazon

To kick off the launch, Amazon is also introducing new options such as fresh-baked cinnamon rolls, refrigerated pizza dough and bottled spring water, with additional options like frozen pasta meals, pie fillings, granola and more frozen vegetables expected in the months ahead, the announcement noted.

The new brand’s packaging, which reduces plastic usage, sports a “modern” and “clean” design with bold lettering, according to the company.

In 2024, sales from Amazon’s private-label brands climbed 15% from the previous year, spanning categories from groceries and household goods to clothing. 

The retail giant’s new brand features more than 1,000 grocery items. Amazon

The merger aimed to simplify how “price-conscious” customers shop. REUTERS

Amazon Grocery products are now available nationwide through Amazon.com and Amazon Fresh, online and in stores.

Availability may vary by location.

The news follows a week after the Federal Trade Commission (FTC) announced that Amazon had agreed to pay $2.5 billion to settle a lawsuit alleging it misled customers into paying for Prime subscriptions.

Amazon did not immediately respond to FOX Business’ request for comment.

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The videos claim many apparel brands, such as Nike and Lululemon, get their products from Chinese factories, with some praising the quality of Chinese manufacturing, the outlet reported Monday.

They appear to be seeking to spur American consumers to get apparel and accessories directly from Chinese manufacturing facilities at much lower prices instead of purchasing them in the United States, according to Bloomberg. 

One such TikTok video said consumers “won’t believe the prices we give you” if consumers “just contact us and buy from us,” instead, the outlet reported.

Network Contagion Research Institute senior advisor Alex Goldenberg told Bloomberg the “campaign appears to be a calculated attempt to undermine President Trump’s tariff policy on China by leveraging TikTok to promote Chinese manufacturing as cheaper, more desirable, and accessible – even in defiance of trade restrictions.” 

Videos posted by Chinese TikTok users that suggest people should purchase fashion items directly from factories in China have surfaced in the U.S. in recent weeks, according to Bloomberg. AFP via Getty Images

The videos claim many apparel brands, such as Nike and Lululemon, get their products from Chinese factories, with some praising the quality of Chinese manufacturing. AFP via Getty Images

They come amid ongoing heightened trade tensions between the U.S. and China and have, in some cases, been seeing large amounts of engagement on TikTok, according to the outlet.

President Donald Trump has hiked tariffs on goods coming from China multiple times since taking office, with the White House most recently upping them to 145% last week. 

President Donald Trump has hiked tariffs on goods coming from China multiple times since taking office, recently upping them to 145% last week.  AFP via Getty Images

China, in return, has lifted its tariffs on the U.S. to 125%.  POOL/AFP via Getty Images

China has since lifted its tariffs on the U.S. to 125%. 

Trump has put in place tariffs on other countries as well in recent weeks.

The White House unveiled a baseline levy of 10% on imported goods from foreign countries and “individualized reciprocal higher” tariffs on certain nations in early April. 

The social media videos come amid ongoing heightened trade tensions between the U.S. and China, according to reports. AP

Then, on April 9, Trump said on TruthSocial that he would implement a 90-day pause and apply a 10% levy during that period on countries subject to the reciprocal tariffs that have not retaliated against the U.S.

“Conversely, and based on the fact that more than 75 Countries have called Representatives of the United States, including the Departments of Commerce, Treasury, and the USTR, to negotiate a solution to the subjects being discussed relative to Trade, Trade Barriers, Tariffs, Currency Manipulation, and Non Monetary Tariffs, and that these Countries have not, at my strong suggestion, retaliated in any way, shape, or form against the United States, I have authorized a 90 day PAUSE, and a substantially lowered Reciprocal Tariff during this period, of 10%, also effective immediately,” he said at the time. 

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Carolina Ciucci is a teacher, writer and reviewer based in the south of Argentina. She hoards books like they’re going out of style. In case of emergency, you can summon her by talking about Ireland, fictional witches, and the Brontë family. Twitter: @carolinabeci

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Nancy Meyers is famed far and wide for her movie interiors. Described as “both aspirational and accessible,” they have been wowing viewers since the ’90s, when she directed The Parent Trap remake. Now, I’m no interior designer, so I can’t talk to you about color palettes or textures, but I don’t think it matters. It’s not about the specifics, it’s about the vibes. Nancy Meyers movie sets always feel, to me, like a decadent glass of wine consumed on a terrace overlooking the ocean, feeling the last rays of sun drifting through the clouds and warming my skin.

This is a very long way of saying: I would very happily live in one of Nancy Meyers’ movie sets if I could. (I would’ve once said Iris’s cottage, but I’m leaning towards Jules’ brownstone now.) I wouldn’t miss my books too much, since her characters all seem to be big readers in their own right, and there are plenty of books and bookish items to go around: consider the built-in bookshelves (sigh) and book piles scattered throughout. Books, in a Nancy Meyers movie, are decoration as much as they are information and entertainment.

Do you feel the same? Then come along on my quest to ornament my home with bookish Nancy Meyers-ish décor. It’s complicated, you say? Maybe, but something’s gotta give, right? Oh, just play along, you’ll feel like you’re on a holiday once we’re done.

(I’m sorry, but how could I not?)

Photo via WallArtsDecorShop on Etsy

We can’t all be Erica Barry and have built-in bookshelves, but we can definitely decorate our walls with a floor-to-ceiling bookshelf wallpaper. $32+

Photo via Intriquor on Etsy

I long for Ben Whittaker’s briefcase. But since it’s not available, how about we channel his spirit and use a brass paperweight on our desks? $40+

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Photo via BrittMillsDesign on Etsy

Speaking of our desks, what about a gorgeous desk mat that looks like it could’ve come straight out of About the Fit? $32+

Photo via Print3DverseShop on Etsy

If you’re anything like me and ever dreamed of spending a cozy night in at Iris’s cottage, this 3D-printed Rosehill Cottage Replica Model would make for a lovely way to decorate your bookshelf. $121

Photo via SekvoiaLeather on Etsy

This personalized recipe book would be in Jane Adler’s kitchen, and you can’t convince me otherwise. $33+

Photo via GrindRoyale on Etsy

Do you also hang pretty tote bags around the house? Then, by all means, consider this lovely Parker Knoll Vineyard tote bag. $19+

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James, who has been a director of the company since 1988, according to his biography on the Costco website, said he loves going to the board meetings because “the company is a great window on what’s going in the world of consumers, what they’re buying or not buying.”

He recently said in a Q&A with Chief Executive Magazine that Costco has always kept an eye on the competition while focusing on growth, from the small supermarket next to them in Seattle to retail giants Walmart and Amazon. 

“Since the beginning, we’ve always known we could move anything in volume if the quality was good and the price was great—Rolex watches, Dom Perignon, 10-karat diamonds,” James said.

While most of Costco’s members are “average-income earners,” James noted that “affluent members with two times the average income” allow the business to “do remarkable things.”

“A Porsche dealer in Seattle put their cars on the floor of a Costco, and they sold out in a week,” James gave as an example. “Affluent people love a good deal.”

Costco’s chairman discussed the luxury purchases consumers are making at the retailer’s locations. Christopher Sadowski

“We’ve always known we could move anything in volume if the quality was good and the price was great—Rolex watches, Dom Perignon, 10-karat diamonds,” chairman Hamilton “Tony” James said. Bloomberg via Getty Images

Some of the other luxury purchases include gold bars and diamonds. Bloomberg via Getty Images

James even addressed the gold bars that have made headlines for quickly selling out.

“I don’t know if affluent people are buying them or just people suspicious of the economy. I’d love to see the demographics on the buyers,” he said. 

Earlier this month, Costco reported net sales of $19.51 billion for the retail month of January, which is a 9.2% increase from last year. 

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Dozens of items owned by the retired NFL quarterback went under the hammer at Sotheby’s on Tuesday evening, ranging from luxury designer watches and Super Bowl cufflinks to game-worn jerseys and football shoulder pads.

“The GOAT Collection: Watches and Treasures from Tom Brady brought a total of $9 million at #SothebysNewYork tonight, with all 41 lots sold,” the auction house said early Wednesday morning on X. “The white-glove sale attracted more than 800 participants from 45 countries, with 40% of participants under the age of 40.”

Prior to the auction, Sotheby’s had estimated the pieces in the “GOAT Collection: Watches & Treasures from Tom Brady” collection collectively fetched over $6 million. 

“I’m signifying a step out of my playing career, and recognizing that others will cherish these items the way I value the ones in my collection,” Brady said in an October statement ahead of the auction. “This is the only time this will happen, so hopefully people will take advantage of the opportunity to put something so meaningful of mine into their own collections.” 

Brady’s pieces totaled $9 million at auction. Getty Images

The football apparel that went up for grabs came from both Brady’s time with the New England Patriots and the Tampa Bay Buccaneers, as well as his college football career.

One of the auctioned jerseys was donned by Brady as the then-Buccaneers quarterback notched a new NFL record for all-time passing yards during a 2021 game against the Patriots. Brady put the football from that game up for auction too. 

Sotheby’s said those went for $504,000 and $216,000, respectively. 

Meanwhile, Brady’s play wristband from the Super Bowl LI game that he and the Patriots won against the Atlanta Falcons had an estimated $120,000 to $180,000 value ahead of the auction. Its winning bid was $204,000.

His wristband from Super Bowl LI auctioned at $204,000, much higher than initially estimated. Sotheby’s

The retired NFL star also included the pair of Nike cleats he wore for Super Bowl XXXIX between the Patriots and Philadelphia Eagles. The shoes sold for $264,000, per Sotheby’s. 

Jerseys worn during Brady’s time at the University of Michigan, including one from his 1999 appearance at the CompUSA Florida Citrus Bowl, went under the hammer.

That navy blue Bowl game jersey was projected to bring as much as a quarter of a million dollars, according to the auction house. During the auction, it notched $264,000.

In addition to the football-related items, there were numerous watches in the “The GOAT Collection: Watches & Treasures from Tom Brady.”

Their brands included Patek Philippe, Audemars Piguet, Rolex, IWC, Richard Mille and Tudor.

Multiple watches were sold at the auction as well. Sotheby’s

One of the watches –  a Reference 6241 Daytona Paul Newman “John Player Special” – was expected to bring $600,000 to $900,000 at auction but ended up going for a whopping $1.14 million, according to Sotheby’s.

The auction house described that Rolex as the “centerpiece” of Brady’s watch collection. Its case contains 14 karats of yellow gold.

Only a “small handful” of the watch are believed to exist, making it a highly-coveted timepiece, according to Sotheby’s. 

Brady fans with deep pockets that admired the special Reference 26730BC Royal Oak Audemars Piguet that the retired NFL quarterback donned during Netflix’s “The Roast of Tom Brady” also had a chance to scoop up the timepiece. The comedy roast, which Netflix aired live in early May, notched 22.6 million views by the end of June, according to a September report from the streaming giant. 

There were more than 800 participants at the auction. USA TODAY Sports

Brady’s custom Royal Oak “replaces standard indices with his name set in calibre-cut and baguette diamonds, with the number seven in Roman numerals symbolizing his seven Super Bowl victories,” according to the watch’s listing at Sotheby’s. 

Its pre-auction projected sale price was $400,000 to $800,000. Sotheby’s said someone bought it for $720,000.

Outside of watches, Brady was also looking to part ways with the bright orange and pink “DunKings” tracksuit set from the hit Super Bowl ad that Dunkin’ aired this year. 

Well-known actors Ben Affleck and Matt Damon, who also appeared in the commercial, have both signed Brady’s tracksuit, according to the auction house. 

Brady’s auction of the array comes nearly two years after he announced his plans to retire from the NFL. During his career, Brady played 20 seasons with the New England Patriots and three with the Buccaneers. Six of his Super Bowl wins were with the Patriots, one was with Tampa Bay.

“I really thank you guys so much to every single one of you for supporting me,” he said in a social media post announcing his retirement. “My family, my friends, my teammates, my competitors … I can go on forever. There’s too many. Thank you guys for allowing me to live my absolute dream.”

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