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		<title>WNBA will lose $40 million this season with NBA investors growing impatient</title>
		<link>https://www.ourstoryinsight.com/wnba-will-lose-40-million-this-season-with-nba-investors-growing-impatient/</link>
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		<pubDate>Sat, 19 Oct 2024 02:01:25 +0000</pubDate>
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		<category><![CDATA[growing]]></category>
		<category><![CDATA[impatient]]></category>
		<category><![CDATA[investors]]></category>
		<category><![CDATA[lose]]></category>
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		<category><![CDATA[WNBA]]></category>
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					<description><![CDATA[<p>While the WNBA is getting sellout crowds for the finals between the New York Liberty and Minnesota Lynx, the league’s owners will not be making a return on their investment for the foreseeable future, sources close to the situation said.  The NBA owns nearly 60 percent of the league. When one combines the NBA owners’ [&#8230;]</p>
<p>The post <a rel="nofollow" href="https://www.ourstoryinsight.com/wnba-will-lose-40-million-this-season-with-nba-investors-growing-impatient/">WNBA will lose $40 million this season with NBA investors growing impatient</a> appeared first on <a rel="nofollow" href="https://www.ourstoryinsight.com">Our Story Insight</a>.</p>
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										<content:encoded><![CDATA[<p>While the WNBA is getting sellout crowds for the finals between the New York Liberty and Minnesota Lynx, the league’s owners will not be making a return on their investment for the foreseeable future, sources close to the situation said. </p>
<p>The NBA owns nearly 60 percent of the league. </p>
<p>When one combines the NBA owners’ personal stakes in WNBA teams and the WNBA itself, the amount rises to 75 percent, a source with direct knowledge of the numbers said. </p>
<p>Caitlin Clark raised interest in the WNBA but it is still going to lose $40 million this season. <span class="credit">NBAE via Getty Images</span></p>
<p>The NBA team owners have invested hundreds of millions in the WNBA since its 1996 formation, per sources. </p>
<p>“The WNBA owes the NBA so much we won’t see any windfall for years,” an NBA team executive told The Post. </p>
<p>This season the WNBA will lose $40 million, a bit better than the $50 million forecast and reported by several media outlets months ago but still a loss, sources said. </p>
<p>Starting in the 2026 season, the WNBA will get up to $2.2 billion over 11 years as part of the new basketball media contracts. </p>
<p>The NBA under Commissioner Adam Silver owns nearly 60% of the WNBA. <span class="credit">Robert Sabo for NY Post</span></p>
<p>That means likely at least a $100 million annual increase from what the WNBA currently makes from national media contracts, which is around $60 million. </p>
<p>The WNBA is also set to expand its regular-season and playoff schedule to generate more revenue. </p>
<p>But the players are expected to opt out of the current collective bargaining contract by a Nov. 1 deadline and, if they do, that means salaries are likely to rise, which would eat into that potential $60 million 2026 profit by the league — the $100M in television revenue turning the projected $40M loss into a $60M gain. </p>
<p>“We are not even getting any money from WNBA expansion fees,” the NBA team executive said. NBA owners do see money from NBA expansion fees. </p>
<p>The New York Liberty and Betnijah Laney-Hamilton are in the WNBA Finals. <span class="credit">Michelle Farsi/New York Post</span></p>
<p>That means when Golden State Warriors owner Joe Lacob last year agreed to pay a $50 million expansion fee over 10 years to launch a WNBA team, and Raptors minority owner Larry Tanenbaum this year paid $115 million for a Toronto team and a new practice center none of the proceeds went to the NBA owners. </p>
<p>Some NBA owners want more transparency from NBA commissioner Adam Silver about when they will get to see some return from the suddenly popular WNBA. </p>
<p>New York Knicks owner James Dolan has been pushing Silver behind the scenes, sources said. </p>
<p>The New York Liberty sold out the Barclays Center for Game One of the WNBA Finals, <span class="credit">NBAE via Getty Images</span></p>
<p>“There’s a bunch of owners who see Dolan as their hero for pressing Silver on these questions but Silver is not giving us any answers,” the NBA team executive said. </p>
<p>Dolan declined comment. </p>
<p>“WNBA financials, including detailed reports on revenue and expenses, are shared with both the NBA’s and WNBA’s Board of Governors,” NBA spokesman Mike Bass told The Post, declining to comment. </p>
<p>“That is somewhat BS and they are consolidating it with NBA financials,” the team executive said. “By consolidating numbers, you don’t have to break out any of them.” </p>
<p>Sabrina Ionescu’s game-winning 3-pointer in Game 3 for The Liberty. <span class="credit">NBAE via Getty Images</span></p>
<p>Game 2 of the WNBA Finals on Sunday averaged 1.34 million viewers on ABC, ESPN announced. Last season, the NBA Finals averaged a little more than 12 million viewers a game. </p>
<p>The post <a rel="nofollow" href="https://www.ourstoryinsight.com/wnba-will-lose-40-million-this-season-with-nba-investors-growing-impatient/">WNBA will lose $40 million this season with NBA investors growing impatient</a> appeared first on <a rel="nofollow" href="https://www.ourstoryinsight.com">Our Story Insight</a>.</p>
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