Lego goes all in on Formula 1, adding F1 Academy team sponsorship

admin December 30, 2025 0 Comments

Formula 1 cars and a circuit made with Lego are displayed at the 2025 Canadian International AutoShow at the Metro Convention Centre in Toronto, Feb. 21, 2025. Nurphoto | Getty Images Lego is rebuilding how consumers engage with motorsport brick by brick. In 2025, Lego kicked off a partnership with Formula 1 that brought officially […]

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Carlyle to partner with Red Bull Formula 1 team

admin September 9, 2025 0 Comments

Carlyle is set to announce a new partnership with Formula 1 team Oracle Red Bull Racing as private markets firms aim to ramp up their exposure to the high-net worth and retail investor cohorts, CNBC has learned. The agreement will plaster Carlyle’s branding on Red Bull’s RB21 challenger, drivers’ team kits, the pit wall and […]

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