The tools, aimed at improving the customer experience, include faster withdrawals, new BetBuilder technology, live same-game parlays, app improvements, and localized features for specific markets.

Entain has detailed that the developments further evidence the company’s commitment to delivering the best betting experience for players through engaging, seamless, and localized interfaces. 

The fresh launch for the parent company of BetMGM, Ladbrokes, and Coral comes just weeks after it confirmed positive half-year results, with 7% year-on-year growth, reaching £2.63 billion ($3.59b). 

Despite the uplift, Entain will need to set aside around $100 million due to pending fines from the Australian watchdog AUSTRAC.

Key enhancements to Entain’s betting products 

Beyond the headings of what the international betting operator is improving, the company has provided specifics on how customers will receive a better experience. 

It states that 90% of withdrawals are now processed within a minute, delivering a frictionless service. 

Its gaming offering continues to expand with around 150 new titles launched monthly and 20% of those available on early-access, while roughly 40 million coins have been redeemed on the rewards system.

Other key highlights include BetMGM’s partnership with Angstrom to deliver live same-game parlays for MLB and NFL, with NBA to follow in due course. This has allowed for real-time bet tracking on Apple devices for added functionality.

Entain’s proprietary soccer BetBuilder is said to have driven an 80% increase in pre-game turnover and doubled its share of turnover to 12% in markets where it’s available. Similarly, localized features in Brazil have unlocked an enhanced soccer betting experience through Fantasy Markets, AccaBoost, in-play soccer BetBuilder, and Stats Pro. 

On the Ladbrokes and Coral brands, the Quacca Bar has provided a seamless option to place various wagers, including BetBuilders, without leaving the app or changing menus. It has been popular with users.

Entain Chief Technology Officer, Satty Bhens, stated:

“Our Sportsbook product has never been stronger. We’ve closed the gap and are now pivoting from catching up to going beyond. 

“From live single-game parlays in the US to in-play BetBuilders in Europe and Brazil, we’re upgrading player experiences while modernising our trading back office. This is just the beginning of what we can achieve as we continue to lead the industry in product innovation.”

Image credit: Entain

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Apple and Google regularly roll out new versions of their smartphone software with fresh and useful features. But between the annual overhauls and the smaller periodic revisions, it can be hard to keep track of the changes.

If you haven’t poked around, here are some tools from the past few updates that can help save you time.

Take Control

In last fall’s iOS 18 update, Apple redesigned its iOS Control Center so it can be customized in granular detail. Just open the Control Center, either by swiping down from the top right corner of the screen (if your phone uses Face ID) or by swiping up from the bottom (if you have a Touch ID model).

Next, tap the + button in the upper-left corner of the screen. Now you can resize, rearrange or remove icons. Tap Add a Control at the bottom of the screen to select new icons from the gallery. (Some installed controls, like the Clock and the Camera, offer a handy pop-up menu of quick actions when you hold the icon down.)

In iOS 18 and later, the Control Center contains multiple screens for grouping icons by category, like music or connectivity. For example, you can tap the music note on the right side of the screen to get to your music apps’s playback controls and streaming speakers. And last month’s iOS 18.4 update added icons for instantly streaming ambient music playlists for relaxation or focus.

The Quick Settings on many Android devices (or Samsung Galaxy hardware) running Android 13 or later offer a similar way for putting your favorite settings within easy reach. Swipe down from the screen’s top to open Quick Settings; swipe a second time to dismiss the notifications area.

Swipe to the left to see the multiple Quick Settings screens. Tap the small pencil icon on the bottom-right corner to edit the settings. Once the screen is in edit mode, you can drag your favorite controls into position and remove those you never use.

Get a Hand With Photos

The iPhone camera software and Google’s Camera app come with a timer function that allows you to be in the group photos you’re snapping. But for those with recent Samsung Galaxy or Google Pixel phones, you can automatically start a short shutter timer countdown just by holding up the palm of your hand to the camera.

To use the feature, go into your phone’s camera settings and make sure the Show Palm (Galaxy) or Palm Timer (Pixel) setting is enabled. When the front camera sees your face and the palm of your hand in the frame, the countdown begins.

Google’s Pixel Help site announced last month that the Palm Timer also works with the phone’s rear camera for wider group shots.

Quickly Name That Tune

If your Android phone works with the Circle to Search feature, which Google began rolling out last year for searching the web with images, you can use it to research music. When you hear a song that you want to identify, summon the Circle to Search screen by pressing down on the phone’s onscreen Home button (or navigation bar) and tap the music-note icon. In addition to the song’s title, you get quick links to any YouTube videos of the tune, lyrics, articles and other details.

Music-recognition apps like Apple’s Shazam, which helps the Siri assistant identify songs and is available as a Control Center icon, and the Google Pixel’s Now Playing feature can also pinpoint artists. Shazam (also available for Android) brings up related videos and other information.

The Google app for iOS and Android can detect tunes as well, with its Search a Song button: Tap the microphone icon in the search bar, and then tap Search a Song on the next screen. And if you have a song stuck in your head and can’t remember the name of it, Google will try to identify it if you sing or hum it into the phone.

Time-Shift Messages

Don’t want to wake someone up with a text message? With iOS 18, you can tap the + icon next to the text-composition box and choose Send Later from the menu. It works between users of the iMessage service, and you can schedule delivery up to 14 days in advance.

Google already included the ability to schedule a message. If you use Google Messages, press and hold the Send icon to select a future time. Samsung Messages can also schedule future delivery.

And if you haven’t used the same feature for email, just press and hold the blue send arrow in the iOS Mail app to get a delivery menu. In the Gmail app, write your message, then tap the three-dot menu icon in the top-right corner and choose Schedule Send.

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