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		<title>Prediction markets challenge political polls in elections</title>
		<link>https://www.ourstoryinsight.com/prediction-markets-challenge-political-polls-in-elections/</link>
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		<pubDate>Sun, 30 Nov 2025 16:38:29 +0000</pubDate>
				<category><![CDATA[Technology]]></category>
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		<guid isPermaLink="false">https://www.ourstoryinsight.com/?p=11226</guid>

					<description><![CDATA[<p>As prediction markets offer contracts in more and more areas, are they starting to encroach on the role that opinion polls currently serve in politics? Pre-election polls are often referenced in the build-up to major elections, offering a flavor of the results that might be on the way. However, every political commentator will be quick [&#8230;]</p>
<p>The post <a rel="nofollow" href="https://www.ourstoryinsight.com/prediction-markets-challenge-political-polls-in-elections/">Prediction markets challenge political polls in elections</a> appeared first on <a rel="nofollow" href="https://www.ourstoryinsight.com">Our Story Insight</a>.</p>
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										<content:encoded><![CDATA[<p>As prediction markets offer contracts in more and more areas, are they starting to encroach on the role that opinion polls currently serve in politics?</p>
<p>Pre-election polls are often referenced in the build-up to major elections, offering a flavor of the results that might be on the way. However, every political commentator will be quick to say they are not predictions – and indeed they are often proved wrong when the results actually roll in.</p>
<p>In both the 2016 and 2020 US presidential elections, polls underestimated the support for Donald Trump in key battleground states. While there was some improvement in accuracy in the 2024 election, with most major polls estimating that it would be a close run between Kamala Harris and Trump, the majority were leaning more towards Harris than Trump.</p>
<h2><span id="enter_prediction_markets">Enter: prediction markets</span></h2>
<p>By comparison, prediction markets that were offering political contracts in the run-up to the election were offering more accurate odds. For example, Polymarket offered 60/40 odds on the Trump/Harris voting split, which, while overstating Trump’s Popular Vote margin, was impressively close when it comes to the Electoral College result.</p>
<p lang="en" dir="ltr">Trump&#8217;s odds are up 2.5% after Kamala Harris&#8217; Fox News interview.</p>
<p>He now has a 24% lead. pic.twitter.com/7YFOFzwrfu</p>
<p>— Polymarket (@Polymarket) October 17, 2024</p>
<p>Could prediction markets therefore provide a more accurate snapshot of public mood and intentions? Prediction markets like Polymarket certainly do need to base their data and odds on a wealth of information to ensure accuracy and tempting bets – but that doesn’t mean they’re infallible.</p>
<p>“If anything, we have reason to believe that participants in prediction markets are somewhat atypical as, for example, they all would seem to enjoy at least this one form of gambling.” Michael Montgomery, political scientist and former US diplomat</p>
<p>“The short answer is maybe yes, maybe no,” Michael Montgomery, political scientist and former US diplomat, told Readwrite.</p>
<p>“Participants in prediction markets are entirely self-selected. As a result, we have no reason to believe they constitute an adequate sample of any larger group – such as voters – for which we might want to make nuanced predictions of future behavior.”</p>
<p>Fans of prediction markets often argue that incentives, liquidity, and the “wisdom of crowds” help them outperform traditional polls. When people have money at stake, they tend to pay closer attention, react quickly to new information, and correct bad assumptions.</p>
<p>In active markets, all those individual judgments get distilled into a single price reflecting the crowd’s collective expectation. It’s not foolproof, but it helps explain why prediction markets sometimes edge out polls.</p>
<p>For opinion polls, on the other hand, pollsters for presidential elections, as one example, take deliberate care to poll a range of adults within voting age, spanning different regions of the country. The goal is to source data from a varied cross-section of the country. The same cannot truly be said for prediction markets.</p>
<p>“If anything, we have reason to believe that participants in prediction markets are somewhat atypical as, for example, they all would seem to enjoy at least this one form of gambling,” noted Montgomery. “At least from a classic social science perspective,  prediction markets don’t seem to have much to recommend them.”</p>
<p>Research comparing prediction markets and political polls shows that both tend to move in the same direction, but markets typically react faster to new information. The study from a student at the University of Arizona found that prediction markets adjusted immediately to debates and primary results, while polls, which are updated more slowly and shaped by question wording and sampling decisions, took longer to reflect those shifts.</p>
<p>Both methods ultimately identified the winner of the 2020 Democratic nomination, though prediction markets did so earlier and by larger margins. The study also notes that markets carry their own quirks, such as traders clustering around certain “reference prices,” which can distort accuracy. In practice, polls offered structured snapshots of voter sentiment, while prediction markets acted as real-time aggregators of scattered insight, giving each a different role in political forecasting.</p>
<h2><span id="potential_for_abuse">Potential for abuse</span></h2>
<p>A recent example of a playful comment from Coinbase CEO Brian Armstrong exposed another issue: the potential to abuse prediction markets by the players the contracts center on. Armstrong made a quip about prediction markets taking bets on what terms he would say during the company’s quarterly earnings call, before quickly rattling them off.</p>
<p>While the comment was clearly made in fun, it did show how easy it would be to manipulate prediction markets results. If a CEO could do it, couldn’t a major political player too?</p>
<p lang="en" dir="ltr">The Crown Prince of Saudi Arabia just referenced the polymarket about him wearing a suit &#038; tie.</p>
<p>Simulation confirmed?pic.twitter.com/jPHJpDkzXK</p>
<p>— Polymarket (@Polymarket) November 19, 2025</p>
<p>Low-liquidity prediction markets are also much easier to sway. If it takes only a small amount of money to move prices, one well-timed trade or even a pointed public comment from a political figure can nudge the odds in a certain direction. In those moments, the market isn’t really showing what people believe will happen. It’s showing what a few motivated players want it to look like.</p>
<p>You would hope that the stakes of a US presidential election would be enough to not encourage candidates to manipulate the results just to win a prediction market contract, but it’s feasible that smaller elections could tempt people to pull out of races or otherwise manipulate results for financial gain.</p>
<h2><span id="where_prediction_markets_fit_alongside_traditional_political_polls">Where prediction markets fit alongside traditional political polls</span></h2>
<p>That’s not to say that there’s no space for prediction markets to play a role moving forward, however. Media outlets increasingly cite market odds to show public opinion, and the accuracy of Polymarket’s odds ahead of the 2025 US presidential election suggests that there are some ways that prediction markets can succeed where opinion polls do not.</p>
<p>“What we may be seeing is prediction markets functioning in the manner of an informal ‘big data’ application that aggregates the predictions of tens of thousands of observers with different perspectives and methods and then spits out a single prediction,” explained Montgomery.</p>
<p>Put simply, political commentators and onlookers cannot use prediction markets to definitively predict election results – but the same can be said for opinion polls. Instead, perhaps there’s a future where both tools can be used for insightful analysis in the run-up to major elections.</p>
<p><strong>Featured image: Pexels</strong></p>
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		<title>Trump&#8217;s DOJ found evidence Dems are skewing crime stats ahead of the midterm elections</title>
		<link>https://www.ourstoryinsight.com/trumps-doj-found-evidence-dems-are-skewing-crime-stats-ahead-of-the-midterm-elections/</link>
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		<pubDate>Sun, 19 Oct 2025 03:04:14 +0000</pubDate>
				<category><![CDATA[Business]]></category>
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		<guid isPermaLink="false">https://www.ourstoryinsight.com/?p=10059</guid>

					<description><![CDATA[<p>Officials in President Trump’s Justice Department have been scrutinizing crime data in recent months — they’ve found evidence that Democratic politicians have been skewing crime stats for their own benefit ahead of the midterm elections, The Post has learned. Illinois Democratic Gov. JB Pritzker — a vocal opponent of Trump’s use of federal troops for [&#8230;]</p>
<p>The post <a rel="nofollow" href="https://www.ourstoryinsight.com/trumps-doj-found-evidence-dems-are-skewing-crime-stats-ahead-of-the-midterm-elections/">Trump&#8217;s DOJ found evidence Dems are skewing crime stats ahead of the midterm elections</a> appeared first on <a rel="nofollow" href="https://www.ourstoryinsight.com">Our Story Insight</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>Officials in President Trump’s Justice Department have been scrutinizing crime data in recent months — they’ve found evidence that Democratic politicians have been skewing crime stats for their own benefit ahead of the midterm elections, The Post has learned.</p>
<p>Illinois Democratic Gov. JB Pritzker — a vocal opponent of Trump’s use of federal troops for both immigration enforcement and fighting big-blue-city crime — has lately touted double-digit declines in Chicago crime rates where “shootings and homicides on our highways are down 60, 70, 80% depending on where you look.”</p>
<p>But the number of felonies in Chicago — not to mention New York, Los Angeles and Portland, Ore. — is declining only because woke prosecutors are knocking down felonies to something less severe for political reasons, DOJ sources say.</p>
<p>Famous among them is Alvin Bragg, the Manhattan district attorney who has continued to allow ­violent offenders to plead to mis­demeanors instead of felonies even after committing robberies or violent assaults.</p>
<p>One Trump DOJ source pointed to the recent case of David Mazariegos, the sword-wielding maniac who was arrested last week for the allegedly unprovoked killing of straphanger Nicola Tanzi, stomping him on the head repeatedly outside a Brooklyn subway station.</p>
<p>Mazariegos has a long criminal record and yet this past July, just before his latest alleged wanton act, an NYC judge lowered his bail in an assault case because prosecutors didn’t charge him with a felony and instead settled for a mis­demeanor.</p>
<h2 class="inline-module__heading subsection-heading subsection-heading--single-line ">
			More From							<span class="subsection-heading__sub">Charles Gasparino</span><br />
					</h2>
<p>People inside the Trump DOJ say Mazariegos isn’t an outlier, but the norm in big cities run by leftist politicians who are purposely obscuring the results of their lax policing policies.</p>
<p>“If these public officials were CEOs who purposely manipulated losses into earnings, they would face serious criminal fraud charges,” said one Trump DOJ official who asked not to be quoted by name.</p>
<p>A White House spokeswoman declined to comment on the matter. </p>
<p>A spokesman for the Manhattan DA didn’t return a request for comment.</p>
</p>
<h2 class="wp-block-heading">Exodus from blue cities</h2>
<p>When the DOJ’s stats are released, possibly in the coming weeks, they should be a wake-up call for the Democratic Party. </p>
<p>That’s because these big-city economies will continue to sour as more taxpaying residents leave for places that provide safety.</p>
<p>Of course, the Dem leadership must also find the necessary guts to push back against the woke policies and policing edicts of far-leftists like AOC and Zohran Mamdani who are ascendant in their party.</p>
<p>DOJ sources believe Pritzker’s recent talking points are part of a concerted effort by the national Dems to hide the various forms of blight created by their support for police defunding measures to appease the social justice types who believe law enforcement is racist.</p>
<p>In the meantime, maybe they can change public perception enough that they can win back the House and the Senate in the upcoming midterms.</p>
<p>What’s equally unsettling is that even in the fugazy stats touted by the Dems, you can see significant increases in violent crimes when the numbers are put into proper context.</p>
<h3 class="inline-module__title headline headline--combo-sm-md">
							Charlie Gasparino has his finger on the pulse of where business, politics and finance meet						</h3>
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<p>Take the felony stats in NYC, which have recently been touted by Mayor Adams’ police commissioner, Jessica Tisch, on the NYPD website as reaching historic lows in all major categories.</p>
<p>“Murders are down citywide by more than 17.7% (241 vs. 293) year-to-date . . . Burglary dropped 3.8% (9,410 vs. 9,783) for the year . . . Felony assault is down by 0.8% (22,389 vs. 22,580) for the year,” she said in a press release.</p>
<p>No one doubts that Tisch both means well and has done a good job given the bad hand she was dealt: a crime epidemic that exploded after the 2020 social justice movement embraced by former lefty mayor Comrade Bill de Blasio, who instituted rules that prevent cops from doing their jobs (aka no stop-and-frisk).</p>
<p>But Tisch’s hands, to a large extent, are still cuffed — even with de Blasio out and Adams, a former cop, in charge of the NYPD. </p>
<p>That’s because she’s been big-footed by the policies of Bragg, who refuses to fully prosecute criminals like David Mazariegos as violent felons.</p>
<h2 class="wp-block-heading">Horrible data</h2>
<p>Meanwhile, Teuta Dedvukaj of Fox Business uncovered proof that even the “good” crime stats are actually horrible, crunching other data on the NYPD website for “reported” acts of murder, rape, robbery, felony assault, burglary and grand larceny. </p>
<p>They actually rose every year between 2020 and 2023.</p>
<p>Even with the decline in 2024, crime is still significantly higher than it was in 2013, the last year Mike Bloomberg was mayor that marked the beginning of the end of Rudy Giuliani’s crime crackdown.</p>
<p>With the Maoist, cop-hating Zohran Mamdani poised to bring back the bad old days in full as NYC mayor, look for further increases in crime, more people leaving NYC, and more evidence that the Democratic Party is out of touch with ­reality.</p>
<p>The post <a rel="nofollow" href="https://www.ourstoryinsight.com/trumps-doj-found-evidence-dems-are-skewing-crime-stats-ahead-of-the-midterm-elections/">Trump&#8217;s DOJ found evidence Dems are skewing crime stats ahead of the midterm elections</a> appeared first on <a rel="nofollow" href="https://www.ourstoryinsight.com">Our Story Insight</a>.</p>
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		<title>elections, hurricanes to affect retail spending</title>
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		<pubDate>Sat, 19 Oct 2024 23:19:09 +0000</pubDate>
				<category><![CDATA[Business]]></category>
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		<guid isPermaLink="false">https://www.ourstoryinsight.com/?p=3549</guid>

					<description><![CDATA[<p>A Macy&#8217;s store is seen at Herald Square on December 11, 2023 in New York City. Michael M. Santiago &#124; Getty Images Inflation may have cooled, but retailers are still staring down a holiday season with plenty of uncertainty. Several hard-to-predict factors will influence consumers&#8217; spending, as they deck the halls and look for the [&#8230;]</p>
<p>The post <a rel="nofollow" href="https://www.ourstoryinsight.com/elections-hurricanes-to-affect-retail-spending/">elections, hurricanes to affect retail spending</a> appeared first on <a rel="nofollow" href="https://www.ourstoryinsight.com">Our Story Insight</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><span class="HighlightShare-hidden" style="top:0;left:0"/></p>
<p>A Macy&#8217;s store is seen at Herald Square on December 11, 2023 in New York City.</p>
<p>Michael M. Santiago | Getty Images</p>
<p>Inflation may have cooled, but retailers are still staring down a holiday season with plenty of uncertainty.</p>
<p>Several hard-to-predict factors<strong> </strong>will influence consumers&#8217; spending, as they deck the halls and look for the perfect gifts. Volatile weather, election distraction and a deal-hunting mindset may shape the season. And fewer days between Thanksgiving and Christmas than last year<strong> </strong>will put shoppers on the clock.</p>
<p>Yet there&#8217;s reason for optimism for retailers: Shoppers are feeling more upbeat and plan to spend more compared with last holiday season, according to an annual survey by consulting firm Deloitte and a separate forecast by the National Retail Federation.</p>
<p>Holiday spending in November and December is expected to increase by 2.5% to 3.5% compared with 2023 and range between $979.5 billion and $989 billion, according to the National Retail Federation. That&#8217;s a more modest increase than the 3.9% year-over-year jump from the 2022 to 2023 holiday season, when spending totaled $955.6 billion. The NRF&#8217;s figure excludes automobile dealers, gasoline stations and restaurants.</p>
<p>Shoppers expect to spend an average of $1,778 on the holidays this year, 8% more than last holiday season, according to consulting firm Deloitte&#8217;s survey. The survey, which included about 4,000 consumers and was conducted in late August and early September, attributed that spending increase to a more favorable economic outlook, a perception among respondents that prices would be higher and more willingness to spend among higher-earning households with an annual income of between $100,000 and $199,000.</p>
<p>Low unemployment, a return to more typical inflation levels and a recent Federal Reserve interest rate cut are lifting consumers&#8217; spirits, said Stephen Rogers, managing director of Deloitte&#8217;s Consumer Industry Center.</p>
<p>&#8220;People are still in a better frame of mind, despite the political chatter,&#8221; he said. &#8220;When they look at their bank account and think about what their financial situation is, they feel better.&#8221;</p>
<p>People shop (L) ahead of Black Friday at a Walmart Supercenter on November 14, 2023 in Burbank, California. </p>
<p>Mario Tama | Getty Images News | Getty Images</p>
<h2 class="ArticleBody-subtitle">Deal-hunting mentality</h2>
<p>Weeks before trick-or-treating, shoppers got a taste of their first holiday deals.</p>
<p>Those early offers set the stage for a season when shoppers are expected to seek out more ways to stretch the budget after costs of living climbed for years.</p>
<p>Nearly 80% of shoppers surveyed by Deloitte said they would participate in deals events in October and November, up from 61% last year.</p>
<p>&#8220;Our deal seeking muscle has been really exercised the past two years and we are just going to continue to exercise it,&#8221; Rogers said.</p>
<p>NRF CEO Matt Shay echoed that prediction. On a call with reporters this week, he said the retail trade group expects a more promotional environment this holiday season, with deals across more brands and categories than a year ago.</p>
<p>Another potential challenge for retailers? Catering to customers who are more focused on decorations and experiences than gifts. Consumers plan to spend 16% more year over year on experiences, but spend 3% less on gifts compared with the year-ago holiday period, according to Deloitte&#8217;s survey. Non-gift purchases, including spending on<strong> </strong>decor and party apparel, is also expected to jump 9% year over year.</p>
<p>The firm&#8217;s survey found that spending in retail categories would remain relatively flat with an average of $1,043 in 2024 compared with $1,020 in 2023. Consumers across income groups reported value-seeking habits, including less self-gifting, more trading down to affordable retailers and more seeking out private labels or &#8220;dupes&#8221; of pricier items.</p>
<p>That shift could hurt retailers that sell goods, unless they come up with compelling ways to tie their merchandise to experiences, such as suggesting hiking gear, Rogers said.</p>
<p>For <span class="QuoteInBody-quoteNameContainer" data-test="QuoteInBody" id="RegularArticle-QuoteInBody-2">Home Depot<span class="QuoteInBody-inlineButton"><span class="AddToWatchlistButton-watchlistContainer" id="-WatchlistDropdown" data-analytics-id="-WatchlistDropdown"><span class="AddToWatchlistButton-addWatchListFromTag"/></span></span></span>, which sells a wide range of holiday decor including Santa-themed throw pillows and a giant animated reindeer for yards, the high demand for decor could be an opportunity. Yet the home improvement retailer said it&#8217;s prepared for consumers to seek value, too.</p>
<p>This holiday season, Home Depot bought more low-priced artificial Christmas trees, such as a prelit tree that sells for $49, said Lance Allen, senior merchant of decorative holiday for the home improvement retailer.</p>
<p>Signs showing support for both Democratic presidential candidate Vice President Kamala Harris and Republican presidential candidate former President Donald Trump sit along a rural highway on September 26, 2024 near Traverse City, Michigan. </p>
<p>Scott Olson | Getty Images News | Getty Images</p>
<h2 class="ArticleBody-subtitle">Election uncertainty</h2>
<p>As Americans await results of the presidential election, will they also shop for the holidays?</p>
<p>That&#8217;s a question on the minds of retailers and consumer brands, including <span class="QuoteInBody-quoteNameContainer" data-test="QuoteInBody" id="RegularArticle-QuoteInBody-3">Walmart<span class="QuoteInBody-inlineButton"><span class="AddToWatchlistButton-watchlistContainer" id="-WatchlistDropdown" data-analytics-id="-WatchlistDropdown"><span class="AddToWatchlistButton-addWatchListFromTag"/></span></span></span> and <span class="QuoteInBody-quoteNameContainer" data-test="QuoteInBody" id="RegularArticle-QuoteInBody-4">SharkNinja<span class="QuoteInBody-inlineButton"><span class="AddToWatchlistButton-watchlistContainer" id="-WatchlistDropdown" data-analytics-id="-WatchlistDropdown"><span class="AddToWatchlistButton-addWatchListFromTag"/></span></span></span>, that are hoping shoppers will browse and buy rather than become glued to the news. The election is on Nov. 5, and it could take days for a winner to be called if the race between Vice President Kamala Harris and former President Donald Trump ends up as close as polls suggest.</p>
<p>SharkNinja CEO Mark Barrocas described the election as the &#8220;biggest unknown&#8221; that will shape the holiday season.</p>
<p>&#8220;It may be a blip and it may be nothing, and it may disrupt things for a few weeks if the news cycle is all-consuming,&#8221; he said. &#8220;Christmas is going to come and there will be a holiday season. It&#8217;s just a matter of how many distractions there are.&#8221;</p>
<p>He said the election and the news cycle around it may also influence how consumers feel about the economy.</p>
<p>Walmart&#8217;s internal research suggests &#8220;an uptick in positivity&#8221; as its shoppers<strong> </strong>enjoy the fall and get ready for Halloween, said Jen Acerra, vice president of customer insights and strategy at Walmart.</p>
<p>&#8220;The one thing that is still out there and moving is what&#8217;s going to happen with the election, and what happens with the election will really determine if this is something that stays positive or not,&#8221; she said.</p>
<p>Already, some companies have blamed the election for taking a bite out of their sales. <span class="QuoteInBody-quoteNameContainer" data-test="QuoteInBody" id="RegularArticle-QuoteInBody-7">Amazon<span class="QuoteInBody-inlineButton"><span class="AddToWatchlistButton-watchlistContainer" id="-WatchlistDropdown" data-analytics-id="-WatchlistDropdown"><span class="AddToWatchlistButton-addWatchListFromTag"/></span></span></span> chalked up a weak forecast in August to election distraction that would dampen demand for online shopping, a comment some mocked as an excuse.</p>
<p><span class="QuoteInBody-quoteNameContainer" data-test="QuoteInBody" id="RegularArticle-QuoteInBody-9">Delta Air Lines<span class="QuoteInBody-inlineButton"><span class="AddToWatchlistButton-watchlistContainer" id="-WatchlistDropdown" data-analytics-id="-WatchlistDropdown"><span class="AddToWatchlistButton-addWatchListFromTag"/></span></span></span>&#8216; CEO, Ed Bastian, said in a CNBC interview this month that the company expects lower demand before and after the election to hit the carrier&#8217;s revenue.</p>
<p>&#8220;Consumers will, I think, take a little bit of pause in making investment decisions, whether it&#8217;s discretionary or other things,&#8221; he said. &#8220;I think you&#8217;re going to hear other industries talking about that as well.&#8221;</p>
<p>After Hurricane Milton hit Florida, the city of Clearwater was flooded. Search and rescue operations are ongoing in the area. </p>
<p>Lokman Vural Elibol | Anadolu | Getty Images</p>
<h2 class="ArticleBody-subtitle">Hurricane damage and winter temperatures</h2>
<p>For retailers, cooler and wintery weather is always on the Christmas wish list.</p>
<p>Weather can tip shoppers into the holiday spirit and get them in the mood to buy thicker sweaters, coats and gifts, said Evan Gold, executive vice president for Planalytics, a Philadelphia-based company that advises retailers on weather-related inventory planning.</p>
<p>&#8220;There&#8217;s no external factor that influences consumers&#8217; purchases as directly, frequently and immediately as the weather,&#8221; he said.</p>
<p>This year, the early fall got off to a rockier start. The now unofficial kickoff to the holiday shopping season marked by October sales events coincided with unseasonably warm temperatures in San Francisco and other parts of the country, and severe hurricanes that battered North Carolina and Florida. That makes shoppers less likely to want to buy sweaters, coats and artificial trees.</p>
<p>Yet the weather this year should eventually help retailers, Gold said, since November and December temperatures are expected to be colder than a year ago. He said the shift in weather, such as a dusting of snow or a cold snap, can help signal shoppers to get ready for the season.</p>
<p>Many families will just be trying to rebuild from hurricane damage rather than buying holiday gifts, which could redirect money to furniture, clothes or home repairs, Jack Kleinhenz, the NRF&#8217;s chief economist, said on a call with reporters.</p>
<p>&#8220;It&#8217;ll be just an adjustment in their budget in what they&#8217;ll be spending for, but it&#8217;s really too early to know the full impact on retail,&#8221; he said.</p>
<p>Home Depot expects that, too. It pulled holiday product out of 124 of its big-box stores to make room for items that hard-hit areas need, such as shingles and drywall, Allen said. Instead, he said, it plans to sell a more limited assortment in those stores of items such as wreaths and its top-selling trees.</p>
<p>&#8220;They&#8217;re trying to rebuild and recover their houses,&#8221; he said. &#8220;So obviously, they&#8217;re not going to go buy a nine-foot reindeer and put that out there.&#8221;</p>
<h2 class="ArticleBody-subtitle">A shorter holiday season</h2>
<p>Thanks to the calendar, the holiday rush may be on overdrive.</p>
<p>Shoppers will have five fewer days between Thanksgiving and Christmas this year compared with last year — which could dampen spending or potentially motivate time-pressured shoppers to seek out rush shipping, curbside pickup or other quicker options to get gifts.</p>
<p>The pressure will be on retailers to make the most of each day and to deliver on convenience, as shoppers race to get what they need and expect items to arrive within a few hours or at minimum, within a few days, said the NRF&#8217;s Shay.</p>
<p>&#8220;A shorter period does have consequences and implications and one of those, of course, is that the shipping season will be shorter,&#8221; he said.</p>
<p>On a recent store tour, Kohl&#8217;s Chief Marketing Officer Christie Raymond said the retailer expects it will have to work harder to woo customers, especially lower- and middle-income shoppers, who have felt pinched by the cumulative effect of inflation and crunched for time.</p>
<p>&#8220;We think they&#8217;re feeling more squeezed than last year,&#8221; Raymond said. And, she added, shoppers have also said they are &#8220;feeling time-squeezed.&#8221;</p>
<p>To appeal to those consumers, Kohl&#8217;s wants to have more of what they need, Chief Merchandising and Digital Officer Nick Jones said.</p>
<p>The retailer has bulked up its offering of gift items, added more party dresses and started to sell a wider range of decorations, including Christmas trees, lawn ornaments and wrapping paper.</p>
<p>&#8220;We want to be a holiday destination,&#8221; he said. &#8220;We haven&#8217;t got the food, but we&#8217;ve got everything else.&#8221;</p>
<p>The post <a rel="nofollow" href="https://www.ourstoryinsight.com/elections-hurricanes-to-affect-retail-spending/">elections, hurricanes to affect retail spending</a> appeared first on <a rel="nofollow" href="https://www.ourstoryinsight.com">Our Story Insight</a>.</p>
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