doughnut – Our Story Insight https://www.ourstoryinsight.com Product that tells our story Tue, 24 Jun 2025 16:32:14 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 https://www.ourstoryinsight.com/wp-content/uploads/2021/10/Capture-removebg-preview-22-e1635416645194-150x150.png doughnut – Our Story Insight https://www.ourstoryinsight.com 32 32 McDonald’s and Krispy Kreme end doughnut partnership https://www.ourstoryinsight.com/mcdonalds-and-krispy-kreme-end-doughnut-partnership/ https://www.ourstoryinsight.com/mcdonalds-and-krispy-kreme-end-doughnut-partnership/#respond Tue, 24 Jun 2025 16:32:14 +0000 https://www.ourstoryinsight.com/?p=7814 Glazed Krispy Kreme doughnuts. Joe Raedle | Getty Images News | Getty Images Krispy Kreme and McDonald’s are ending their partnership for good. The chain will stop selling its doughnuts at McDonald’s restaurants on July 2, the companies said in a press release Tuesday. McDonald’s USA’s Chief Marketing and Customer Experience Officer Alyssa Buetikofer said […]

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Glazed Krispy Kreme doughnuts.

Joe Raedle | Getty Images News | Getty Images

Krispy Kreme and McDonald’s are ending their partnership for good.

The chain will stop selling its doughnuts at McDonald’s restaurants on July 2, the companies said in a press release Tuesday. McDonald’s USA’s Chief Marketing and Customer Experience Officer Alyssa Buetikofer said the collaboration was going well for the burger chain and its franchisees, but it “needed to be a profitable business model for Krispy Kreme as well.”

Their deal had placed Krispy Kreme doughnuts in 2,400 McDonalds locations. The companies paused their partnership in May after sales slowed down, and Krispy Kreme withdrew its full-year financial outlook in part due to economic “softness.” The chains are scrapping the deal after they announced plans last year to roll out Krispy Kreme doughnuts at McDonald’s locations nationwide by 2026.

“Ultimately, efforts to bring our costs in line with unit demand were unsuccessful, making the partnership unsustainable for us,” Krispy Kreme CEO Josh Charlesworth said in a statement Tuesday.

Krispy Kreme said it will now focus on expansion through “high-volume retail points of distribution” and international franchise growth. The companies also said the agreement only represented a “small, non-material” part of McDonald’s breakfast business.

McDonald’s shares dipped slightly Tuesday, while Krispy Kreme’s stock rose more than 1%.

McDonald’s has seen sluggish sales as diners reduce restaurant spending, and has tried to lure consumers back with deals. In the first quarter, the chain posted its largest same-store sales decline since 2020.

Krispy Kreme shares have plunged about 73% this year. In its first quarter, the company posted a loss of about $33 million.

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]]> https://www.ourstoryinsight.com/mcdonalds-and-krispy-kreme-end-doughnut-partnership/feed/ 0 Krispy Kreme pauses nationwide doughnut rollout with McDonald’s https://www.ourstoryinsight.com/krispy-kreme-pauses-nationwide-doughnut-rollout-with-mcdonalds/ https://www.ourstoryinsight.com/krispy-kreme-pauses-nationwide-doughnut-rollout-with-mcdonalds/#respond Sat, 10 May 2025 12:20:09 +0000 https://www.ourstoryinsight.com/?p=6940 Krispy Kreme on Thursday said it is pausing a planned rollout of selling doughnuts in McDonald’s locations nationwide. The doughnut chain said it is “reassessing the deployment schedule together with McDonald’s while it works to achieve a profitable business model for all parties.” Krispy Kreme sells doughnuts in more than 2,400 McDonald’s restaurants as of the end […]

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]]> Krispy Kreme on Thursday said it is pausing a planned rollout of selling doughnuts in McDonald’s locations nationwide.

The doughnut chain said it is “reassessing the deployment schedule together with McDonald’s while it works to achieve a profitable business model for all parties.”

Krispy Kreme sells doughnuts in more than 2,400 McDonald’s restaurants as of the end of March, and the chain does not expect to add more restaurants in the second quarter of 2025.

“I remain confident in the long-term national opportunity, but we need to work together with them to identify levers to improve sales, simplify operations,” Krispy Kreme CEO Josh Charlesworth said during an earnings call. “And once we’re positioned for profitable growth, we’ll expand further.”

Charlesworth said that demand dropped below expectations after the initial launch, “requiring intervention.”

The two companies announced the partnership in March 2024, and intended to sell the doughnuts at all McDonald’s locations in the US by the end of 2026. 

The two companies announced the partnership in March 2024, and intended to sell the doughnuts at all McDonald’s locations in the US by the end of 2026.  McDonald’s

“Significantly, by making Krispy Kreme accessible to fans nationwide through this partnership, we expect to more than double our points of access by the end of 2026,” Charlesworth said last year as part of the announcement. “The partnership accelerates the development of our existing Delivered Fresh Daily channel, creating operating leverage through distribution density and production utilization.”

Krispy Kreme also pulled its full-year outlook due to “macroeconomic softness and the uncertainty around the McDonald’s deployment schedule.”

Fast-food restaurants have seen sluggish sales due to economic uncertainty weighing on consumers. McDonald’s US same-store sales fell 3.6% in the first quarter, the biggest drop since the COVID-19 pandemic in 2020.

Fast-food restaurants have seen sluggish sales due to economic uncertainty weighing on consumers. gargantiopa – stock.adobe.com

The results echoed warnings from restaurant chains Domino’s Pizza, Chipotle Mexican Grill and Starbucks that Americans were spending less to dine out as inflation and a bleak economic outlook dent consumer confidence.

FOX Business’ Aislinn Murphy contributed to this report.

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