The rival budget airline announced a new promotion bundling a seat assignment, free carry-on bag and free flight changes for customers who book Tuesday through March 24 for flights through Aug. 18.

Frontier is also throwing in a free checked bag for flights departing May 28 through Aug. 18.

Frontier Airlines is launching a free bag check promotion in a dig at rival Southwest, which is ending the beloved perk. AP

Last week, Southwest broke from its beloved free bag check policy, saying the fees would click into place on May 28.

“We’ve always had heart,” Frontier CEO Barry Biffle said in a statement – an apparent swipe at Southwest’s heart-shaped logo, Dallas Love Field home airport and LUV stock ticker.

“Some airlines are walking away from what travelers love, but we’re running towards it. Think of this as the ultimate ‘divorce your old airline’ deal,” Biffle added. “If travelers show us the love, we’ll make these perks permanent.”

Southwest did not immediately respond to a request for comment.

The free bag check policy was a major draw for Southwest customers, making it a stand-out in the industry.

Now, Southwest is hoping the bag fare will boost its revenues.

The major change followed a monthslong campaign from Elliott Investment Management, which took a stake in Southwest last year, won five board seats and unsuccessfully fought to oust CEO Bob Jordan.

The free bag check policy was a major draw for Southwest customers, making the airline a stand-out in the industry. AP

The Dallas-based airline also made major capitulations last month when it ended its iconic pick-any-seat policy and implemented a standard assigned seating process.

Southwest’s promise to sunset the perk came as a shock to customers, since the airline had long pledged to hold onto the rare policy.

CEO Bob Jordan has bragged that, aside from costs and schedule, Southwest’s “bags fly free” policy is often cited as the top reason why customers choose the airline.

Frontier Airlines is offering a temporary free bag check promotion. Getty Images

During an investor day in September, Southwest said “rigorous research” defended the benefits of the free-bag policy.

The airline claimed it would gain between $1 billion and $1.5 billion from bag fees, but lose $1.8 billion of market share from rolling back the perk.

“What’s changed is that we’ve come to realize that we need more revenue to cover our costs,” COO Andrew Watterson previously told CNBC. “We think that these changes that we’re announcing today will lead to less of that share shift than would have been the case otherwise.”

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The airline on Tuesday said it will end its decades-old free bag check policy – another break from tradition as the company tries to ward off advances from activist investors.

Southwest’s latest major change follows a monthslong campaign from Elliott Investment Management, which took a stake in the airline last year, won five board seats and unsuccessfully fought to oust CEO Bob Jordan.

Southwest Airlines on Tuesday said it will end its decades-old free bag check policy. Getty Images

Last summer, the Dallas, Texas-based airline made a major capitulation when it ended its iconic pick-any-seat policy and implemented a standard assigned seating process.

Now, Southwest is hoping the bag fare will boost its revenues.

The news sent shares in the company soaring 11.9% premarket on Tuesday.

Customers in all but the top-tier class will have to pay to check their bags for tickets purchased starting May 28, according to a press release.

Frequent flyers with an “A-List Preferred” status will still get two free bags, and A-List level members will get one free bag.

Southwest credit card holders will also get one free checked bag.

The airline did not disclose how much it would charge for a checked bag.

Rivals like Delta, American and United charge $35 for passengers’ first checked bag.

The fee is typically higher for a second bag.

The bag fees may come as a shock to customers, after Southwest long pledged to hold onto the rare perk.

The bag fees may come as a shock to customers, after Southwest long pledged to hold onto the rare perk. REUTERS

Jordan has bragged that, aside from costs and schedule, Southwest’s “bags fly free” policy is often cited as the top reason why customers choose the airline.

During an investor day in September, Southwest said “rigorous research” defended the benefits of the free-bag policy for the airline and customers alike.

The airline claimed it would gain between $1 billion and $1.5 billion from bag fees, but lose $1.8 billion of market share from rolling back the perk.

“What’s changed is that we’ve come to realize that we need more revenue to cover our costs,” COO Andrew Watterson told CNBC. “We think that these changes that we’re announcing today will lead to less of that share shift than would have been the case otherwise.”

Southwest on Tuesday also announced plans to launch a new, basic economy fare on its lowest-priced tickets purchased starting May 28.

The airline is also changing its Rapid Rewards system so passengers will earn more frequent flyer miles in line with how much they pay.

Southwest last year announced that it would start assigning seats, breaking from another longstanding tradition. REUTERS

Flight credits for tickets purchased starting May 28 will expire in one year, or earlier, depending on the type of fare purchased, Southwest said.

“These strategic moves, aimed to deepen and reward loyalty between Southwest and its most engaged Customers, create new opportunities to reach consumers who value fare above everything else,” the airline said in a statement.

Southwest last year announced that it would start assigning seats, breaking from another longstanding tradition.

The airline also revealed plans to sell special seats with extra leg room and the launch of overnight flights this February.

Last month, Southwest announced it would be slashing 15% of its corporate workforce – or 1,750 jobs – as it seeks to cut costs.

The company said most of the layoffs would be completed by the end of the second fiscal quarter, and will save the company about $210 million in fiscal year 2025 and $300 million for 2026.

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Elaine Silverberg, 73, has been embroiled in a 13-year feud to recoup the money from the nation’s largest lender, which refused making the payout because of a clerical error by her late husband.

The Teaneck, NJ, grandmother’s David-vs.-Goliath battle — reported exclusively by The Post in November –– caught the attention of two insurance executives more than 600 miles away in North Carolina.

Silverberg has been battling America’s biggest bank for more than 13 years in a bid to get it to pay out. Tamara Beckwith

Roy Messer, a 57-year-old health insurance broker from Charlotte, and his business partner Bill Rice, also 57, said they were shocked by the penny-pinching from the bank run by Jamie Dimon and took matters into their own hands.

“I couldn’t believe for such an amount of money that they wouldn’t want to do the right thing. There is no doubt that her husband would have wanted that money to go to her and his kids,” Rice said.

“I imagine that for Jamie Dimon, this is like a nickel falling out of his pocket. I would like to believe that he just doesn’t know (about this).”

Messer, who served in the Marine Corps between 1986 and 1989, said he was “touched” by Silverberg’s story and that wiring her the money was “the right thing to do.”

“I don’t know her and I could have very easily just turned the page. But when something like that reaches out and grabs you, I looked at it and thought: ‘What if that was my mother?’” he told The Post.

Silverberg was left stunned by their gesture, saying it “restored my faith in mankind.”

“In this crazy world we live in, it is remarkable that such kindness also exists. I am flabbergasted at their extreme generosity,” she told The Post.

Messer and Rice learned of Silverberg’s ordeal after reading The Post’s story in December. Courtesy of Roy Messer

JPMorgan declined to comment, but a senior source inside the bank said the rules governing its pension fund ban any exceptions from being carved out.

JPMorgan insiders told The Post in December that the company would never back down after Grinches at the bank denied Silverberg’s repeated pleas to hand over her husband Mel’s $331-a-month pension pot.

According to Silverberg, a former government administrator, the fully vested cash pile is worth an estimated $53,000.

Jaime Dimon CQ-Roll Call, Inc via Getty Images

But JPMorgan bean counters said Mel, a former system analyst with Chase Manhattan Bank until 1979, failed to fill in the necessary forms before he unexpectedly died at the age of 43 from multiple organ failure in 1988.

Chase Manhattan went on to merge with JPMorgan in 2000. The Wall Street giant posted record profits of $58.5 billion last year, with Dimon raking in $39 million in compensation.

The Ronald Reagan administration passed the Retirement Equity Act in 1984 so spouses like Silverberg would automatically benefit if their loved ones died.

The late Mel Silverberg (left) with Elaine and two of their daughters in 1973. Provided to the NY Post

JPMorgan insists it wrote to Mel on three separate occasions asking him to elect survivor coverage after he stepped down. His widow says none of that correspondence ever arrived at the family home.

She said pension managers can only dig up documentation that they say proves they contacted Mel in 1990 — two years after he died.

Silverberg even once enlisted US Sen. Cory Booker (D-NJ) and ex-Rep. Eliot Engel (D-NY) of the Bronx to convince the firm to change its mind, to no avail.

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