Mattel’s American Girl brand turns 40, dolls enter a new era

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The original six American Girl historical characters — Kirsten Larson, Samantha Parkington, Molly McIntire, Felicity Merriman, Addy Walker and Josefina Montoya — are displayed at the brand’s flagship store, Luke Fountain The flagship American Girl Place at Rockefeller Center in New York City feels frozen in time. The air smells faintly of vanilla. Young girls […]


Amazon unveils ‘price-conscious’ grocery brand featuring more than 1,000 items nationwide

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Amazon announced Wednesday the launch of Amazon Grocery, a new private-label brand that merges popular items from Amazon Fresh and Happy Belly into one “grocery essentials” collection. The retail giant’s new brand features more than 1,000 grocery items, ranging from milk and olive oil to produce, meat and seafood, with most products priced under $5. […]


Stellantis unveils Jeep Cherokee as brand tries to reverse declines

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Jeep is rolling out a freshly designed model after six consecutive years of annual sales declines. The Stellantis automaker unveiled a new Jeep Cherokee on Thursday, the latest move to try to jump-start sales. It’s the first Jeep hybrid system, and the first for Stellantis in North America. The 2026 Jeep Cherokee redesign aims to […]


Intense backlash to Matt Rife ad left makeup company ‘very surprised,’ brand executive says

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One executive for makeup brand e.l.f. is trying to turn down the social media temperature after her company’s latest ad sparked outrage among users for starring stand-up comic Matt Rife. In an interview with the outlet “Business of Fashion” (BOF), the beauty brand’s chief marketing officer, Kory Marchisotto, spoke about what went wrong with its […]


Ladbrokes announces new brand platform ‘That’s Ladisfaction’

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The British gambling firm Entain, which owns Ladbrokes, has announced a new creative platform named ‘That’s Ladisfaction.’ According to the brand, the campaign aims to offer a ‘fresh take’ on the personal experience of betting. Ladbrokes has been a brand on the UK high street for over 50 years, with it also having an online […]


Inside Stellantis’ plan to revive its Ram Trucks brand after declines

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Stellantis’ Ram display is seen at the New York International Auto Show on April 16, 2025. Danielle DeVries | CNBC AUBURN HILLS, Mich. — Ram CEO Tim Kuniskis reemerged from a seven-month retirement late last year saying he “missed the fight” and admitting the Stellantis brand was getting smashed in the marketplace by its competition. […]


E.l.f. Beauty to acquire Hailey Bieber brand Rhode in $1 billion deal

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Hailey Bieber attends the Rhode UK launch party with Hailey Bieber at Chiltern Firehouse on May 17, 2023 in London, England.  Dave Benett | Dave Benett Collection | Getty Images E.l.f. Beauty announced on Wednesday plans to acquire Hailey Bieber’s beauty brand Rhode in a deal worth up to $1 billion as the cosmetics company […]


This Anheuser-Busch beer brand is now tops on tap — displacing fellow InBev brew

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There is a new champion of tap beer, and it is still within the Anheuser-Busch InBev family. Michelob Ultra, which is among the slate of brands under the Anheuser-Busch InBev umbrella, has the largest share of U.S. draft lines, according to data from Draftlines Technologies. According to data from Draftline Technologies, which monitors more than […]