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A basketball finds nothing but net during practice before a 2024 NCAA Tournament game at PPG Paints Arena in Pittsburgh. Charles LeClaire | Reuters Prediction markets saw strong results from the Super Bowl, but it was just an appetizer for a banquet of sporting events in 2026 that are expected to drive surging volumes in […]
Volkswagen is one of three automakers expected to advertise during the Super Bowl in 2026. Courtesy VW DETROIT — Automakers are largely sitting on the advertising sidelines during this year’s Super Bowl amid uncertainty in the U.S. automotive industry involving sales, tariffs and regulations. Carmakers — historically major buyers of ads during the big game […]
A Super Bowl LX sign is seen at Civic Center Plaza in San Francisco, Friday, Jan. 30, 2026. Stephen Lam | San Francisco Chronicle | Hearst Newspapers | Getty Images The Super Bowl is prime real estate every year for advertisers eager to get their brands in front of millions of consumers at once. It’s […]
A detail shot of the Lombardi Trophy next to Kansas City Chiefs and Philadelphia Eagles helmets prior to a news conference on February 03, 2025 in New Orleans, Louisiana ahead of the NFL Super Bowl LIX football game between the Philadelphia Eagles and the Kansas City Chiefs. Kevin Sabitus | Getty Images Sport | Getty […]
The robots were everywhere. Some pedaled around like “Star Wars” droids. Others manipulated hospital surgery equipment. They all provided a glimpse of what a future powered by artificial intelligence could look like. Nvidia, the world’s largest maker of artificial intelligence chips, brought the robots together as part of its annual developer conference in San Jose, […]
If you think the Kansas City Chiefs’ brutal Super Bowl loss was embarrassing, think of all of the merchandise that got printed beforehand to celebrate a win — and which now needs to disappear. Every January, the National Football League is presented with a problem: Two teams play in the Super Bowl, but only one […]
The “Super Bowl flu” could cost US businesses several billion dollars and waste nearly 108 million working hours collectively, according to a new study. An estimated 54 million employed, alcohol-drinking Americans are expected to tune in Sunday to watch the Kansas City Chiefs go for a three-peat against the Philadelphia Eagles — with nearly 23 […]
Hims & Hers is facing scrutiny from lawmakers over an advertisement for its weight loss offerings that’s slated to run during the Super Bowl on Sunday. Sens. Dick Durbin, D-Ill., and Roger Marshall, R-Kan., wrote a letter to the U.S. Food and Drug Administration on Friday expressing concerns over an “upcoming advertisement” that “risks misleading […]
